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Consumer Sciences ESPM

Bachelor of Social Sciences

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Sobre o curso Ciências do consumo

The Humanities course at ESPM

This course is for those who are curious to understand human behavior, explain societal trends, and ultimately understand why people do what they do. By the end of the course, you will be able to work in areas related to behavioral economics, trends, consumer insights, human behavior, artificial intelligence, and diversity and inclusion management, as well as work in research on related topics.

Turma de 2024.1

Where do you want to study?

São Paulo

Curious professionals engaged in social causes

This course, pioneer in Brazil, seeks to explain society's tendencies so that you understand, after all, why people do what they do.

By the end of the course, you will be able to work in areas related to behavioral economics, trends, consumer insights, human behavior, artificial intelligence, and diversity and inclusion management, as well as work in research on related topics.

Differentials

ESPM is differentiated, so the professionals who graduate here are too!

Besides the typical formation in Social and Consumer Sciences, at ESPM you will have:

Get to know the daily routine of the Consumer Sciences course

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Curriculum Matrix

Get all the details about what you will learn.

The value of the hour-class corresponds to the effective duration of the class, which is 50 minutes.

Daytime

1st year

1st Semester

Contemporary Thought I 72 h/y
Fundamentals of Logical and Analytical Reasoning 72 h/y
Contemporary Philosophy 72 h/y
Psychology: Motivation and Emotion 72 h/y
Contemporary History 72 h/y
Identity and Diversity 72 h/y
ESPM Life Lab I (Extension - EAD) 72 h/y

2nd Semester

Fundamentals of Marketing 72 h/y
Data Analysis and Visualization 72 h/y
Consumer Behavior I 72 h/y
Psychology of Personality 72 h/y
Contemporary Sociology 72 h/y
Anthropological Theories 72 h/y
ESPM Life Lab II (Extension - EAD) 72 h/y

2nd year

3rd Semester

Strategic Marketing 72 h/y
Fundamentals of Economics 72 h/y
Market Research: Qualitative Method 72 h/y
Consumer Behavior II 72 h/y
Social Psychology 72 h/y
Elective 72 h/y
ESPM Life Lab III (Extension - EAD) 72 h/y

4th Semester

Applied Neurosciences to Consumption 72 h/y
Bioethics 72 h/y
Theories of Organizations and Management 72 h/y
Political Science 72 h/y
Ethnography and Consumer Trends 72 h/y
Elective 72 h/y
ESPM Life Lab IV (Extension - EAD) 72 h/y

3rd year

5th Semester

Behavioral Economics 72 h/y
Artificial Intelligence and Society 72 h/y
Culture, Religion and Consumption 72 h/y
Elective 72 h/y
ESPM Life Lab V (Extension - EAD) 72 h/y

6th Semester

Scenario Construction 72 h/y
Geopolitics 72 h/y
PGC I - Accurate 36 h/y
Elective 72 h/y
ESPM Life Lab VI (Extension - EAD) 72 h/y

4th year

7th Semester

Urban Sociology 72 h/y
PGC II - Accurate 72 h/y
Elective 144 h/y

8th Semester

Sociology of the Future 72 h/y
PGC III - Accurate 72 h/y
Elective 72 h/y

Electives

Libras 36h/A

Duration

1st to 4th semester daytime and 5th to 8th semester nighttime

[graduDuracao codigo='GCISOSP'] (daytime)

Schedule

7:30am to 5:30pm

(1st to 4th semester)

7:30pm to 11:00pm

(5th to 8th semester)

Tuition

R$ 4.025,00

Tuition for the 2023 school year

[graduPreco code='GCISOSP' campus='SPAA' ]

Registration

Vestibular, ENEM or International Processes

Campus

Álvaro Alvim - Dr. Álvaro Alvim Street, 123 - Vila Mariana, São Paulo

Inspiring Teachers

Here you learn from the best professionals in the market.

Tiago Pereira Andrade

Course Coordinator

São Paulo

Choose to be ESPM

All of our units offer exclusive differentials for a better enjoyment of your course.

A real course in Behavioral Sciences!

This is a true behavioral science course, as it combines the classic disciplines of the social sciences - sociology, anthropology, and political science - with a significant amount of psychology. For those who enjoy analyzing and understanding human behavior, this is, among all the undergraduate courses, the one that offers the largest workload and number of psychology courses (of course, not counting the psychology faculties). Besides combining social sciences and psychology, it also offers daring subjects such as human sexuality, religious sciences, and neuroscience. See if you identify with one or more of the interests: