Communication and Advertising ESPM

Bachelor in Social Communication - Advertising

MAXIMUM GRADE IN THE MEC

Course evaluated with the highest grade by the Ministry of Education.

Job Market

Those who graduate from ESPM have a 91%* employability rate.

ESPM LifeLab

Unprecedented disciplines
Exclusive methodologies to develop your professional and personal skills.

Aproveite o benefício de inscrição antecipada com o pagamento no valor de R$ 90,00 até o dia 1/10

About the course

The reference course in communication and advertising in the country

At ESPM, you acquire the knowledge to become a transformative communication professional in all areas of this sector. Here, you will be prepared to understand communication in a broader, technical, marketing, technological, and human way. During the course you will achieve mastery in marketing management, communication technologies, and the application of creativity in the most different areas of market insertion, able to question, innovate, and transform your work, society, and life.

Turma de 2024.1

Where do you want to study?

The reference course in communication and advertising in the country

If you are a laid-back, communicative person, have a curiosity for understanding consumer behavior, and love watching commercials and advertising, then this course is for you.

At ESPM, you are prepared to understand communication in a broader, technical, marketing, technological and human way. During the course, the disciplines prepare you to master marketing management, communication technologies, and the application of creativity in the most different areas of market insertion, capable of questioning, innovating, and transforming your work, society, and life.

Differentials

ESPM is differentiated, so the professionals who graduate here are too!

Besides the typical formation in Communication and Advertising, at ESPM you will have:

Curriculum Matrix

Get all the details about what you will learn.

Daytime

1st Semester
  • Fundamentals of Communication 72 h/y
  • Anthropology 36 h/y
  • Sociology 36 h/y
  • Language (Portuguese Language) 72 h/y
  • Communication Markets 72 h/y
  • Marketing Fundamentals 72 h/y
  • Creative Process 36 h/y
  • Fundamentals of Economics 72 h/y
  • ESPM Life Lab I (Extension - EAD) 72 h/y
 
2nd Semester
  • Media Scenes 72 h/y
  • Data Analysis and Visualization 72 h/y
  • Communication Compound 72 h/y
  • Photography 72 h/y
  • Philosophy 36 h/y
  • Psychology 36 h/y
  • Strategic Marketing 72 h/y
  • Data Analysis and Visualization 72 h/y
  • ESPM Life Lab II (Extension - EAD) 72 h/y
3rd Semester
  • Audiovisual Production 72 h/y
  • Art Direction 72 h/y
  • Writing in Communication 72 h/y
  • Consumer Behavior and Shopology 72 h/y
  • Digital Platforms 72 h/y
  • Market Research 72 h/y
  • Elective 72 h/y
  • ESPM Life Lab III (Extension - EAD) 72 h/y
 
4th Semester
  • Media and Contact Points 72 h/y
  • Ethics and Legislation 36 h/y
  • Communication Planning 72 h/y
  • Marketing Plan Project 72 h/y
  • Applied Market Finance 72 h/y
  • Branded Content/Storytelling 72 h/y
  • Marketing Plan 72 h/y
  • Elective 72 h/y
  • ESPM Life Lab IV (Extension - EAD) 72 h/y
5th Semester
  • Trade Marketing 72 h/y
  • Sustainability and Citizenship 36 h/y
  • Elective 72 h/y
  • Elective 72 h/y
  • ESPM Life Lab V (Extension - EAD) 72 h/y
 
6th Semester
  • Advanced Topics I 36 h/y
  • PGE I 36 h/y
  • Project Management 36 h/y
  • Elective 72 h/y
  • Elective 72 h/y
  • ESPM Life Lab VI (Extension - EAD) 72 h/y
7th Semester
  • Advanced Topics II 36 h/y
  • PGE II 72 h/y
  • Elective 72 h/y
  • Elective 72 h/y

8th Semester
  • Advanced Topics III 36 h/y
  • PGE III 72 h/y
  • Elective 72 h/y
  • Elective 72 h/y 
  • Libras 36h/a

Duration

1st to 4th semester daytime and 5th to 8th semester nighttime

[graduDuracao codigo='GCSOSSP'] (daytime)

Schedule

7:30am to 5:30pm

(1st to 4th semester)

7:30pm to 11:00pm

(5th to 8th semester)

Tuition

R$ 5.608,00

Tuition for the 2023 school year

[graduPreco code='GCSOSSP' campus='SPAA' ]

Registration

Vestibular, ENEM or International Processes

Campus

Álvaro Alvim - Dr. Álvaro Alvim Street, 123 - Vila Mariana, São Paulo

Inspiring Teachers

Here you learn from the best professionals in the market.

prof paulo cunha
Paulo Roberto Ferreira da Cunha
Course Coordinator

CPCON

Conselho Consultivo do curso de Comunicação e Publicidade ESPM

The reference course in communication and advertising in the country

If you are a laid-back, communicative person, have a curiosity for understanding consumer behavior, and love watching commercials and advertising, then this course is for you.

At ESPM, you are prepared to understand communication in a broader, technical, marketing, technological and human way. During the course, the disciplines prepare you to master marketing management, communication technologies, and the application of creativity in the most different areas of market insertion, capable of questioning, innovating, and transforming your work, society, and life.

Differentials

ESPM is differentiated, so the professionals who graduate here are too!

Besides the typical formation in Communication and Advertising, at ESPM you will have:

Curriculum Matrix

Get all the details about what you will learn.

The value of the hour-class corresponds to the effective duration of the class, which is 50 minutes.

Daytime

1st Semester
  • Theories of Communication 72 h/y
  • Contemporary Thought I 72 h/y
  • Language and Communication 72 h/y
  • Communication Markets 72 h/y
  • Marketing Fundamentals 72 h/y
  • Creative Process 36 h/y
  • Fundamentals of Economics 72 h/y
  • ESPM Life Lab I (EAD Extension) 72 h/y
 
2nd Semester
  • Midiatic Scenes 72 h/y
  • Contemporary Thought II 72 h/y
  • Communication Compound 72 h/y
  • Digital Design 72 h/y
  • Strategic Marketing 72 h/y
  • Photography 72 h/y
  • Integrated Project I 36 h/y
  • Data Analysis and Visualization 72 h/y
  • ESPM Life Lab II (EAD Extension) 72 h/y
3rd Semester
  • Audiovisual Production 72 h/y
  • Art Direction 72 h/y
  • Writing in Communication 72 h/y
  • Digital Platforms 72 h/y
  • Consumer Behavior and Shopology 72 h/y
  • Market Research 72 h/y
  • Integrated Project II 36 h/y
  • Elective I 72 h/y
  • ESPM Life Lab III (EAD Extension) 72 h/y

 

4th Semester
  • Media and Contact Points 72 h/y
  • Ethics and Legislation 36 h/y
  • Communication Planning 72 h/y
  • Branded Content/Storytelling 72 h/y
  • Applied Market Finance 72 h/y
  • Marketing Plan Project 72 h/y
  • Integrated Project III 36 h/y
  • Elective II 72 h/y
  • ESPM Life Lab IV (EAD Extension) 72 h/y
5th Semester
  • Trade Marketing 72 h/y
  • Sustainability and Citizenship 36 h/y
  • Elective III 72 h/y
  • Elective IV 72 h/y
  • ESPM Life Lab V (EAD Extension) 72 h/y
 
6th Semester
  • Advanced Topics I 36 h/y
  • Project Management 36 h/y
  • PGE I 36 h/y
  • Elective V 72 h/y
  • Elective VI 72 h/y
  • ESPM Life Lab VI (EAD Extension) 72 h/y
7th Semester
  • Advanced Topics II 36 h/y
  • PGE II 72 h/y
  • Elective VII 72 h/y
  • Elective VIII 72 h/y
 
8th Semester
  • Advanced Topics III 36 h/y
  • PGE III 72 h/y
  • Elective IX 72 h/y
  • Elective X 72 h/y
  • Libras 36h/a

Duration

[graduDuracao codigo='GCSOSRJ'] (daytime)

1st to 4th semester daytime and 5th to 8th semester nighttime

Schedule

das 7h30 às 18h (1º ao 4º semestre) e das 18h30 às 22h50 (5º ao 8º semestre)

Tuition

R$ 4.611,00

Tuition for the 2023 school year

[graduPreco code='GCSOSRJ' campus='RJ90′ ]

Registration

Vestibular, ENEM or International Processes

Inspiring Teachers

Here you learn from the best professionals in the market.

eduardo franca
Eduardo França
Course Coordinator

The reference course in communication and advertising in the country

Comprometidos em fornecer uma educação de excelência e uma experiência acadêmica enriquecedora para nossos estudantes, a ESPM inova lançando em um curso totalmente remodelado, atendendo às necessidades locais com o foco em uma robusta preparação profissional dos estudantes. Uma formação abrangente que vai além das salas de aula tradicionais e que oferece uma série de oportunidades únicas e individualizadas para o desenvolvimento acadêmico e profissional.

Differentials

Uma nova forma de vivenciar a jornada acadêmica e liderar o futuro! A ESPM é diferenciada. Logo, os(as) profissionais formados(as) por aqui também são. Além da formação típica em Comunicação e Publicidade, na ESPM você terá:

*Vivencia obrigatória custeada pelos estudantes.

** Custeada pelos estudantes, com programas e respectivos valores negociado junto ao departamento de internacionalização;

Curriculum Matrix

Get all the details about what you will learn.

EM BREVE, MATRIZ CURRICULAR ATUALIZADA

Daytime

1st Semester
  • Theories of Communication 72 h/y
  • Communication Markets 36 h/y
  • Creative Process 72 h/y
  • Contemporary Thought: Sociology 36 h/y
  • Marketing Fundamentals 72 h/y
  • Language 72 h/y
  • Fundamentals of Economics 72 h/y
  • ESPM Life Lab I - (Extension - EAD) 72 h/y
  • Contemporary Thought: Anthropology 36 h/y
 
2nd Semester
  • Midiatic Scenes 72 h/y
  • Contemporary Thought: Philosophy 36 h/y
  • Communication Compound 72 h/y
  • Digital Design 72 h/y
  • Photography 36 h/y
  • Strategic Marketing 72 h/y
  • Data Analysis and Visualization 72 h/y
  • ESPM Life Lab II (Extension - EAD) 72 h/y
  • Contemporary Thought: Psychology 36 h/y
3rd Semester
  • Audiovisual Production 72 h/y
  • Art Direction 72 h/y
  • Creative Writing 72 h/y
  • Market Research 72 h/y
  • Photographic Production 72 h/y
  • Digital Platforms 72 h/y
  • Ethics and Legislation 36 h/y
  • ESPM Life Lab III (Extension - EAD) 72 h/y
 
4th Semester
  • Communication Planning 72 h/y
  • Media and Contact Points 72 h/y
  • Social Video 72 h/y
  • Marketing Plan Project 72 h/y
  • Applied Market Finance 72 h/y
  • Elective I 72 h/y
  • ESPM Life Lab IV (Extension - EAD) 72 h/y
5th Semester
  • Consumer Behavior and Shopology 72 h/y
  • Branded Content and Storytelling 72 h/y
  • Programming Languages 72 h/y
  • Elective II 72 h/y
  • ESPM Life Lab V (Extension - EAD) 72 h/y
 
6th Semester
  • Research Methods and Techniques 72 h/y
  • Project Management 72 h/y
  • Elective III 72 h/y
  • Elective IV 72 h/y
  • ESPM Life Lab VI (Extension - EAD) 72 h/y
7th Semester
  • Trade Marketing 36 h/y
  • Final Portfolio Project 36 h/y
  • PGE I OR TCC I 72 h/y
  • Elective V 72 h/y
  • Elective VI 72 h/y
 
8th Semester
  • Sustainability and Citizenship 36 h/y
  • Branding 36 h/y
  • PGE II OR TCC II 72 h/y
  • Elective VII 72 h/y
  • Libras 36h/a

Duration

[graduDuracao codigo='GCSOSSULA'] (daytime)

1st to 4th semester daytime and 5th to 8th semester nighttime

Schedule

7h30 às 13h (1º ao 4º semestre) e 19h15 às 22h45 (5º ao 8º semestre)

Tuition

R$ 6.015,00

Mensalidade referente ao ano letivo de 2024

[graduPreco code='GCSOSSULA' campus='SUL' ]

Registration

Vestibular, ENEM or International Processes

Inspiring Teachers

Here you learn from the best professionals in the market.

alessandro souza
Alessandro Souza
Course Coordinator

Choose to be ESPM

All of our units offer exclusive differentials for a better enjoyment of your course.

First and most awarded course in the country.

EXPOCOM

Effie College Award

Graphis New Talent Annual

L'Oréal Brainstorm

"Teacher of the Year" by ARP

Golden Lion at Future Young Lion

Creation Club RJ (CCRJ)

Want personalized attention and to know more about our courses?

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Practicals, workshops, and online visitation programs for you to experience your possible future profession and everyday life in college. Join us!

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High School Students - São Paulo

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FAQ

Frequently Asked Questions

Do you have any questions? Take a look here.

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Courses you can enjoy

Think this is not your dream course yet? No problem, take a look at these options.

*Information from the ESPM Employability Survey 2021 collected from 1,000 professionals who have recently graduated from ESPM. This percentage is general for undergraduate courses in all units.