Exclusive access for Students and Professors
Total R$ 0

Summer programs

Brand Storytelling

Live Online

Live Online

Select course preferences


Select the course option to continue

Open enrollment on the site until 48 hours before the course starts, or as long as there are vacancies.*

*The place in the course is confirmed with the compensation of the payment.

The receipt of the certificate is conditional on your attendance in at least 75% of the course.


The course is entirely live with the professor and, if there is interest in reviewing the discussions, the recordings of the classes will be made available for 10 days, not generating absence allowances

About the course

  • Os principais objetivos do curso são:
    • Identificar as competências e habilidades de um storyteller;
    • Reconhecer e aplicar conceitos e paradigmas das técnicas narrativas para contar histórias;
    • Desenvolver a conexão da criação de histórias e objetivos de marketing e comunicação;
    • Traduzir o conceito em planejamento e táticas de Storytelling;

Who is it intended for?

​Pessoas que querem desenvolver suas habilidades como storyteller.

What you will learn

A técnica do storytelling como estratégia utilizada em branding para contar a história da marca e explorando o lado emocional para gerar conexões mais profundas e engajamento com seu público-alvo. A criação de gatilhos emocionais para a construção de marcas representativas.

  • CONCEITUAÇÃO Exposição de teoria e ferramentas de Storytelling e Branding.
  • CRÍTICA Debates sobre criação de histórias e objetivos de marketing e comunicação.
  • VIVÊNCIA Estudo de casos de marcas e pessoas.
  • AÇÃO Aplicação prática das ferramentas de Storytelling nos trabalhos da disciplina.
When does it happen?
15, 17, 22, 24/8
Dias da semana: Às terças e quintas-feiras
Das 19h às 22h

*All dates are subject to change


Inspiring professionals who are transforming the market

Invest in your future

Choose the payment method


Boleto Bancário*

R$ 890,00

Credit Card

Em até 10x R$ 89,00

* Payment method available for registrations up to five days before the beginning of the course. After the deadline, only credit card payment will be accepted.


At the full price of the course for students and former students of ESPM undergraduate and graduate programs.



At the full price of the course for students and former students of ESPM extension courses.

Issuing of certificates
  • The certificate will be issued in digital format within 15 days after the end of the course. For this, the student must have a minimum attendance of 75% in the classes recorded live by the teacher.
  • After being approved, the student will receive an email and WhatsApp from the BrasilOpenBadge platform informing that ESPM has issued a digital certificate. Just access the link, issue the badge and you will be all set to share it on social networks or generate the Certificate on paper.
  • The course may be canceled and/or postponed if there is not the minimum number of students enrolled to justify opening the course. A communication will be sent to your e-mail address24 hours before the beginning of the course.


  • If the student does not agree with the postponement, he/she must request the transfer and/or cancellation to the Relationship Center through the e-mail[email protected]


  • ESPM is not responsible for any amounts that may have been spent by the participant, whatever the reason, such as air or bus tickets, fuel, lodging, etc.


  • In case of withdrawal from a course, requests for transfer or refund of the investment will be accepted only 24 hours before the beginning of the course, by e-mail [email protected]

Satisfaction of the egress

0 %

I would recommend my university to a friend or relative

(partially agree + totally agree)

0 %

I feel qualified to face the challenges of the job because of the course I take at my university

(partially agree + totally agree)

Research of the Egresso 2021 - Cia de Talentos

Those who saw this course liked those too...

Think this is not your dream course yet? No problem, take a look at these options.

See here the courses you have already visited.

You haven't even seen a course yet?

Frequently Asked Questions

Do you have any questions? Take a look here.

The project starts with an emphasis on competency-based learning with two main advantages: on the one hand, it creates a direct connection between the students' academic validation and the companies' recruitment and selection process; on the other hand, it allows students to create fully customized tracks according to their professional interests and demands.


Students may study ESPM badges individually (e.g. Design Thinking Badge), making their learning experience totally personalized, self-paced and according to their financial reality or career moment. They will also have ESPM Combos, which are sets of badges suggested by ESPM for specific courses (e.g. Post-Graduation in Big Data or Innovation Design and Strategy).


In this, the student will become the protagonist of his or her own ESPM Journey with the mission of accumulating as many badges as possible along the way. After all, there are no limits to the number of badges one can earn in lifelong learning.

Badges are traceable digital credentials that represent the student's achievement in developing the competency that badge represents. Badges, which have public traceability and issuer certification, are the contemporary version of traditional certificates.


The certificates represent the completeness of a student against a pedagogical proposal in a knowledge area (e.g. Project Management or Digital Marketing), while the badges represent the proficiency of a student in developing a specific competence within a knowledge area (e.g. Design Thinking or Social Media KPIs).

The badges offered undergo a review of the pedagogical approach and technological structure. Therefore, only those who pass the offers available in the badge section of the ESPM website are eligible to receive the digital credential.


But stay tuned! New badge offers are continuously included throughout the year.

For now, only the offers available in the "Dynamic ESPM" section of the site are part of the portfolio, but new offers are included throughout the year.

The certification that passing the course offers is not valid. However, the points accumulated in each badge are valid for 3 years from the date of receipt to be used to upgrade to more complete certifications (see question "What can I do with my badges?").


According to your choice


Notify me