He has extensive experience in large corporations in the areas of opinion research, consumer research, branding, customer centricity, and strategic information mapping.
She is a specialist in brand positioning and recall, trend studies, curation network, communication, marketing and market innovation. She currently leads quantitative and qualitative research projects for market sizing with various approaches (focus group, online research, hidden customer, design thinking, ethnographic, online community and social network monitoring).
She holds a post-graduate degree in market research and public opinion from UERJ, has been a professor at ESPM Rio since 2017, and coauthored the books: Mulheres do Marketing vls. 1 e 2 and Empreendedoras de Alta Performance - Editora Leader.