Institutional Principles

Excellence and Perenniality

Excelência, de forma a garantir aos nossos estudantes uma formação que os equipe para obter sucesso profissional. Perenidade, porque o compromisso da Escola com seus estudantes é manter, cada vez mais, a qualidade e a reputação, de forma a honrar, daqui a dez, vinte ou cinquenta anos, o diploma que eles levarão daqui.

No momento em que um estudante nos escolhe, e nós o aceitamos, assumimos com ele e com sua família um compromisso para toda a sua vida. Porque o estudante e sua família nos confiam não só o dinheiro das mensalidades, que já é muito, mas nos confiam também quatro anos de sua vida, além do que têm de mais valioso: o futuro desse ou dessa estudante. Enquanto os já adultos que fazem os cursos de pós-graduação, depositam em nós suas esperanças de uma vida melhor. É difícil imaginar outro setor com tamanha responsabilidade.

 

A obrigação de bem formar e bem preparar é somente o começo de nosso compromisso. Nossos ex-estudantes precisarão da ESPM não pelo tempo de estudo, mas por toda a sua vida profissional.

 

Daqui a 30 anos, eles precisarão que a ESPM, sua “Alma Mater”, esteja firme e forte, reconhecida e valorizada. Daqui a 30 anos, nossos ex-estudantes têm que poder encher o peito, erguer a cabeça e dizer com orgulho: “Eu me formei na ESPM”.

É desse tamanho o nosso compromisso; excelência e perenidade. Buscar excelência e garantir perenidade é obrigação de qualquer escola. Nossa, em especial, porque não somos qualquer escola, somos a ESPM.

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Mission

Purpose

View

Values

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Fachada Campus Rio Villa Aymore

History

A ESPM nasceu em 1951, quando um grupo de publicitários e empresários da mídia, liderados por Rodolfo Lima Martensen e apoiados pelo então diretor do Masp, Pietro Maria Bardi e pelo lendário Assis Chateaubriand, teve a visão de que somente com uma escola de excelência teríamos no Brasil uma indústria da comunicação forte e desenvolvida.

Foi da grandeza desse ideal de nossos fundadores que a ESPM foi criada, pelo mercado e para o mercado. A escola na qual, desde sempre, “Ensina quem faz”.

Ao longo dos anos, sob a direção de Martensen, Hugo Scherb, Francisco Gracioso, Luiz Celso de Piratininga e José Roberto Whitaker Penteado, a ESPM chegou aos dias atuais com campi em São Paulo, Rio de Janeiro, Porto Alegre e Florianópolis, com cerca de 12 mil estudantes e 863 professores, 9 cursos de graduação, pós, mestrados, doutorados.

Direction

Associate Advisors

xAdriana Cury 300x300 1She was creative director at Almap/BBDO, creative vice-president at Ogilvy and president at McCann Erickson. Today, she manages AC Consultoria, specialized in branding and communication.

xAndrea Salgueiro 300x300 1Economist, global executive vice president of seasonings at Unilever and responsible for managing a portfolio of 35 brands. She was a member of the Advisory Board of Facebook. In 2014, she received the Women to Watch title from Adverstising Age/Meio & Mensagem magazine.

Antonio Fadiga 300x300 1He has worked at BBDO, Leo Burnett, Young & Rubicam and Fischer, was a columnist for Meio & Mensagem, received the Professional of the Year title from APP (Association of Advertising Professionals) and the Columnists Award. In 2014, he took over Artplan São Paulo as partner and CEO.

Antonio Jacinto Matias 300x300 1He was a member of Banco Itaú's Executive Committee, vice-president of Fundação Itaú Social, of Febraban (Brazilian Federation of Banks), and on the board of Mastercard. He is a consultant in the areas of culture, marketing, and education, and a member of several corporate boards.

xArmando Ferrentini President 300x300 1Current president of the Deliberative Council of ESPM, he also presides Abracomp (Brazilian Association of Marketing and Propaganda Columnists) and Editora Referência, which publishes Propmark and the magazines Propaganda and Marketing. He was president of ADVB (Association of Sales and Marketing Managers) and commercial director of Diário Popular.

armando strozemberg 300x300 1Chairman Brazil of Z+/ Havas Group, he is also president of the 3rd Chamber of Ethics of Conar (National Council of Self-Regulation in Advertising), a partner at Casa do Saber and a member of the Board of MAM and the Brazilian Symphony Orchestra. From 1963 to 1976, he worked as a reporter, editor, international correspondent, and publisher.

xclaudio carillo 300x300 1Creative professional, copywriter and jingle composer, awarded at all advertising festivals. He was creative director at Fischer and founding partner at Carillo Pastore.

Decio Clemente 300x300 1He was director of events and advertising at Fiat Automóveis, vice-president of marketing at Citibank, vice-president of marketing at Santander, and a marketing commentator for Jovem Pan's Jornal da Manhã. He is president of Dclemente & Associados.

Flavio Flaveco Correa 300x300 1Journalist and advertising executive, he was president of Ogilvy Brazil, Latin America, Caribbean and Africa. He was also president of ABAP (Brazilian Association of Advertising Agencies), of Propeg Organizations, of Soluziona IT Consulting and CEO of Brazil Trade Shows. Today, he chairs Brandmotion Consultoria and M&A boutique.

xFrancisco Mesquita Neto 300x300 1Executive President and member of the Board of Directors of the Estado Group, he is also vice-president of the ANJ (National Newspaper Association) and coordinator of the entity's Press Freedom Committee. He was CEO of Totalcom and Unialco.

xGiancarlo Civita 300x300 1With a degree in Social Communication from ESPM and a post-graduate degree in Administration from Harvard Business School, he joined the Abril group in 1982, as a trainee in the print shop until he became president. In 2013, he assumed the Presidency of the Abril Group's Council and the position of chairman of AbrilPar.

xJohno Batista Simon Ciaco 300x300 1He was an executive at Unilever and Eastman Kodak. He is the Director of Communication, Marketing, and Sustainability of FCA (Fiat Chrysler Automobiles) for Latin America, engineer, business administrator, and doctor in Communication and Semiotics.

xjoao carlos saad 300x300 1He has worked in the communications industry since 1968, and started his career in radio, following the example of his father João Jorge, founder of Grupo Bandeirantes. He is the founder of ABRA, Cavalry Lieutenant/R2 and current president of Grupo Bandeirantes.

xJoaohn of Simoni Soderini Ferracciu 300x300 1A pioneer in promotional marketing, he was the main executive of the area at Willys-Overland, Ford, Chrysler and J. Walter Thompson, before founding the De Simoni Associados Group. His is the lapidary phrase: "I didn't do ESPM - it made me!

xJoao Roberto Marinho 300x300 1Economist and journalist, he made his career at O Globo newspaper and Rede Globo Television Network. He is vice-president of Grupo Globo and vice-president of ANJ (National Association of Newspapers).

Joao Vinicius Prianti 300x300 1An economist, he worked for 37 years at Unilever in several positions, until he became the company's CEO in Mexico, Colombia, Venezuela, and Brazil. He acts as a board member in several companies, such as Grupo Boticário, Votorantim Cimentos and Marilan.

Jose Bonifacio de Oliveira Sobrinho 300x300 1He began his career in 1950, at Rádio Clube do Brasil. On TV, he directed TV Paulista, TV Rio, TV Excelsior, and TV Tupi until he joined Rede Globo in 1967, where he worked until 1998. Five years later, he opened Rede Vanguarda, Rede Globo's affiliate in the countryside of São Paulo.

xJose Carlos de Salles Gomes Neto 300x300 1Founder and president of the M&M Group, which publishes the newspaper Meio & Mensagem, he was president of APP (Association of Advertising Professionals), of ANER (National Association of Magazine Editors) and chairman of the 33rd World Magazine Congress (2001). Besides ESPM, he is a member of the Advisory Board of ABM&N, ANER and IAB Brasil.

xLuiz Antonio Viana 300x300 1Mechanical Engineer, was CEO of Grupo Pão de Açúcar, Petrobrás Distribuidora (BR) and NET, and director of Grupo Ultra. He was a board member of MAM-SP, FIESP and of large companies such as Iochpe, TAM, CVC, Helbor and Pão de Açúcar.

xJose Carlos Dutra 300x300 1Member of the Advisory Board of Camargo Corrêa S.A, he was vice-president of Unilever, director of Johnson&Johnson, vice-president of institutional relations at Votorantim, president of ABA, and partner-director of FSB Consumo.

xLuiz Lara 1 300x300 1An advertising executive, partner and founder of Lew'Lara\TBWA and chairman of the TBWA Group in Brazil. He is vice-president of the deliberative councils of Cenp and Conar. He also chaired Abap (Brazilian Association of Advertising Agencies) and organized, together with Dalton Pastore, the 4th and the 5th Congress of the Communication Industry

xMarcello Serpa 300x300 1Graduated in Design in Germany, he worked at agencies GGK and R.G. Wiesmeir. In Brazil, he worked for DPZ and DM9DDB and in 1993 became a partner at AlmapBBDO, together with José Luiz Madeira, until 2015.

xOctavio Florisbal 300x300 1An advertising executive graduated from ESPM, he worked at agencies JWT, Norton and Lintas. From 1982 to 2012, he directed the Marketing Center, Commercial Superintendence and General Direction of TV Globo. In 2013, he founded the Helena Florisbal Institute, which supports 36 philanthropic entities.

xOrlando Marques 300x300 1He graduated in Advertising from ESPM, did an extension at IMD/Lausanne-Switzerland, worked at Editora Abril, at the Estado group, at Bandeirantes, and at TV Globo. He was CEO of Publicis Brasil and president of ABAP (Brazilian Association of Advertising Agencies). He is chairman of Kantar Ibope Media and investment partner at Centria Partners.

xPercial Caropreso 300x300 1

He was general manager and creative director at McCann-Erickson Brazil and Latin America from 1991 to 2005. Since the 90's, he has developed marketing, communication, positioning and corporate culture actions focused on the socio-environmental responsibility and sustainability sector.

xRoberto Duailibi 1 300x300 1Together with Francesc Petit and José Zaragoza, he founded DPZ, currently DPZ&T, where he is currently a board member emeritus. An advertising copywriter, he cultivated and valued creative surprise, and was professor and director of courses at ESPM.

xRoberto Martensen 300x300 1Civil engineer and business administrator, he was director of expansion and development for Grupo Pão de Açúcar, director of BHM/Tangram, and superintendent of Consórcio Nacional de Engenheiros Consultores (CNEC). He currently manages Romart Consultoria.

xSergio Amado 300x300 1Journalist and advertising executive, he began his career at Vox Propaganda. He worked at the Bahia branch of Standard Ogilvy & Mather, founded Divisão Associados and was a partner at Denison. In 1997, he took over Ogilvy Brasil and, in 2018, was appointed country manager of the WPP Group in Brazil.

Sergio Reis 300x300 1He was Marketing Director of Banco Bamerindus, Vice-President of Editora Abril, Presidential Communication Secretary during the Cardoso administration, Communication Secretary of the State of São Paulo during the Mario Covas administration, and Marketing Director of Grupo Positivo. Today, he is a marketing consultant.

Thomaz Souto Correa 300x300 1He started in Journalism in 1957, at the newspaper O Estado de S. Paulo. In 1963 he joined Editora Abril, where he became vice-president and editorial director. Today he is vice-president of the Editorial Board and editorial consultant of Grupo Abril. He was chairman of the Board of FIPP (Fédération Internationale de la Presse Périodique) and ANER (National Agency of Magazine Editors).

xWaltely Long 300x300 1He was an executive at J.W.Thompson, Lintas, Ogilvy and BBDO. In 1995, he became CEO of MPM-Lintas in Brazil and, in the 2000s, he was president and CEO of the Y&R Group. He created TV Mulher e Mãe and was one of the founders of the Brazilian Association of Digital Out of Home Media (ABDOH).

Fiscal Council

xJohno Batista Simon Ciaco 300x300 1

He was an executive at Unilever and Eastman Kodak. He is the Director of Communication, Marketing, and Sustainability of FCA (Fiat Chrysler Automobiles) for Latin America, engineer, business administrator, and doctor in Communication and Semiotics.

Flavio Flaveco Correa 300x300 1

Journalist and advertising executive, he was president of Ogilvy Brazil, Latin America, Caribbean and Africa. He was also president of ABAP (Brazilian Association of Advertising Agencies), of Propeg Organizations, of Soluziona IT Consulting and CEO of Brazil Trade Shows. Today, he chairs Brandmotion Consultoria and M&A boutique.

xJoaohn of Simoni Soderini Ferracciu 300x300 1

A pioneer in promotional marketing, he was the main executive of the area at Willys-Overland, Ford, Chrysler and J. Walter Thompson, before founding the De Simoni Associados Group. His is the lapidary phrase: "I didn't do ESPM - it made me!

Advisory Board

xArmando Ferrentini President 300x300 1

Current president of the Deliberative Council of ESPM, he also presides Abracomp (Brazilian Association of Marketing and Propaganda Columnists) and Editora Referência, which publishes Propmark and the magazines Propaganda and Marketing. He was president of ADVB (Association of Sales and Marketing Managers) and commercial director of Diário Popular.

xRoberto Duailibi 1 300x300 1

Together with Francesc Petit and José Zaragoza, he founded DPZ, currently DPZ&T, where he is currently a board member emeritus. An advertising copywriter, he cultivated and valued creative surprise, and was professor and director of courses at ESPM.

armando strozemberg 300x300 1

Chairman Brazil of Z+/ Havas Group, he is also president of the 3rd Chamber of Ethics of Conar (National Council of Self-Regulation in Advertising), a partner at Casa do Saber and a member of the Board of MAM and the Brazilian Symphony Orchestra. From 1963 to 1976, he worked as a reporter, editor, international correspondent, and publisher.

Decio Clemente 300x300 1

He was director of events and advertising at Fiat Automóveis, vice-president of marketing at Citibank, vice-president of marketing at Santander, and a marketing commentator for Jovem Pan's Jornal da Manhã. He is president of Dclemente & Associados.

Joao Vinicius Prianti 300x300 1

An economist, he worked for 37 years at Unilever in several positions, until he became the company's CEO in Mexico, Colombia, Venezuela, and Brazil. He acts as a board member in several companies, such as Grupo Boticário, Votorantim Cimentos and Marilan.

xJose Carlos de Salles Gomes Neto 300x300 1

Founder and president of the M&M Group, which publishes the newspaper Meio & Mensagem, he was president of APP (Association of Advertising Professionals), of ANER (National Association of Magazine Editors) and chairman of the 33rd World Magazine Congress (2001). Besides ESPM, he is a member of the Advisory Board of ABM&N, ANER and IAB Brasil.

xJose Carlos Dutra 300x300 1

Member of the Advisory Board of Camargo Corrêa S.A, he was vice-president of Unilever, director of Johnson&Johnson, vice-president of institutional relations at Votorantim, president of ABA, and partner-director of FSB Consumo.

xOrlando Marques 300x300 1

He graduated in Advertising from ESPM, did an extension at IMD/Lausanne-Switzerland, worked at Editora Abril, at the Estado group, at Bandeirantes, and at TV Globo. He was CEO of Publicis Brasil and president of ABAP (Brazilian Association of Advertising Agencies). He is chairman of Kantar Ibope Media and investment partner at Centria Partners.

Thomaz Souto Correa 300x300 1

He started in Journalism in 1957, at the newspaper O Estado de S. Paulo. In 1963 he joined Editora Abril, where he became vice-president and editorial director. Today he is vice-president of the Editorial Board and editorial consultant of Grupo Abril. He was chairman of the Board of FIPP (Fédération Internationale de la Presse Périodique) and ANER (National Agency of Magazine Editors).

Executive Board

Dalton Pastore Jr.
President

Elisabeth Dau Corrêa
Vice-Presidente Administrativo-Financeira

Fernando Cesário

Diretor Executivo de Marketing

Rodrigo Ulhôa Cintra de Araujo

Diretor Executivo de Inovação e Experiência do Cliente

Tatsuo Iwata

Vice-Presidente Acadêmico

Academic Director

Undergraduate

Tatsuo Iwata

Vice-Presidente Acadêmico

Cristiano do Amaral

Diretor Acadêmico de Comunicação e Artes

Frederike Mette

Diretora Acadêmica de Negócios e Tecnologia

Rene Goellner

Diretor Acadêmico de LifeLab

Marcelo D’Emidio
Diretor de Excelência Acadêmica – DEA

Graduate

Tatsuo Iwata

Vice-Presidente Acadêmico

Iná Barreto

Diretora Acadêmica da Pós-Graduação Lato Sensu

Denilde Holzhacker
Diretora Acadêmica da Pós-Graduação Stricto Sensu

Júlio Figueiredo

Diretor Acadêmico de Educação Executiva

Caio Bianchi

Diretor Acadêmico de Educação Continuada

Genaro Galli
Diretor de Novos Negócios

Luiz Roberto Romero Gonçalves
Diretor ESPM Consult

Marcelo D’Emidio
Diretor de Excelência Acadêmica – DEA

Cristina Valiukenas

Gerente EAD

An Institution recognized by its competence, seriousness and tradition

xnac inst brasao espm heraldica 200x200 1

Concebido pela Sociedade Brasileira de Heráldica e Humanística em 2011, para celebrar o 60º aniversário de fundação da ESPM, o Brasão de Armas transmite o status acadêmico conquistado pela ESPM em comunicação, marketing e gestão, em razão da capacidade da Escola de preparar profissionais com postura ética e de liderança, imbuídos da responsabilidade de contribuir para o desenvolvimento da sociedade e das empresas no Brasil e no exterior.


Escola de vanguarda, pioneira e reconhecida como referência nacional, a ESPM é também uma organização experiente como as demais tradicionais instituições de ensino internacionais, mérito alcançado graças às suas ações, que vão além da sala de aula.

ESPM Coat of Arms

A symbol that conveys the greatness of the institution

xnac inst heraldic blazon 200x200 1

Na parte superior do escudo, está o sol heráldico que representa glória, eternidade, fama, verdade e munificência. A cor vermelha simboliza ousadia, valor, valentia, ânimo, grandeza de alma e magnanimidade. Seus raios aparentes, em número de 16, conservam 8 deles com o esmalte ouro, metal da Armaria luso-brasileira que transmite fé, nobreza, força, sabedoria, vigor, poder, fidelidade, potência, circunstância, riqueza, tolerância e firmeza.


On the top of the Coat of Arms' body, we see the graphic characters of the ESPM mark over white enamel, indicative of hope, purity, eloquence, cleanliness, beauty, truth, frankness, and happiness.


Na parte vertical inferior, branca, à esquerda, está inserida a imagem de um galo, figura abstrata criada pelo publicitário, escritor e pintor catalão Francesc Petit Reig. O galo, símbolo da comunicação, é emblema de guerreiro valente, bravo e vigilante.


No campo vermelho, parte inferior à direita, destaca-se a figura de uma mão humana. Trata-se de uma reprodução original da Caverna das Mãos, localizada no Parque Nacional Histórico da cidade de Perito Moreno, Patagônia (Argentina), considerado patrimônio mundial pela Unesco em função da riqueza artística rupestre de pinturas feitas há mais de 10 mil anos. Essa mão humana representa a arte em todas as suas manifestações, emoções, paixões e formas, simbolizando saber, engenho e arte.


Na Armaria luso-brasileira, está representado o poder – Docet qui facit, que diz respeito à filosofia de ensino implantada desde os seus primórdios: “Ensina quem faz”. O dístico MCMLI designa o ano de 1951, data de fundação da ESPM.