Institutional Principles
Institutional Principles
Excellence and Perenniality
Excellence, so as to guarantee our students an education that equips them for professional success. Perpetuity, because the school's commitment to its students is to maintain an ever-increasing quality and reputation, ten, twenty, fifty years from now, in order to honor the diploma they will take away with them.
The moment a student chooses us, and we accept him, we make a lifelong commitment to him and his family. Because the student and his family entrust us not only with tuition money, which is already a lot. They also entrust us with four years of their lives.
And, as if all this were not enough, they entrust us with what is most valuable to them: the future of this boy or girl. While the adults, who have already graduated, place in us their hopes for a better life. It is hard to imagine another sector with such responsibility.
The obligation to train and prepare well is only the beginning of our commitment. Our former students will need ESPM not for the time they study, but for their entire professional life.
Thirty years from now they will need ESPM, their "Alma Mater", to be firm and strong, recognized and valued. Thirty years from now our former students have to be able to fill their chests, raise their heads and proudly say: "I graduated from ESPM".
That is our commitment. Excellence and Perpetuity. Pursuing excellence and ensuring perpetuity is the obligation of any school. Ours, especially, because we are not just any school, we are ESPM.
Mission
- Form leaders capable of transforming business.
Purpose
- Criar, no Brasil, centros de excelência em nossas áreas de atuação.
View
- Oferecendo aos nossos estudantes uma formação com foco obsessivo em excelência - que inclui qualidade acadêmica; inovação constante de programas, metodologias e experiências; proximidade com o mercado; infraestrutura em estado de arte; e gestão segura e conservadora - estaremos garantindo a perenidade da Escola, que é fundamental para avalizar a carreira dos estudantes formados na ESPM.
Values
- Academic Excellence
- Ethics and truth
- Free enterprise and freedom of expression
- Human and Social Ascent
- Diversidade, equidade e inclusão
History
ESPM was born in 1951, when a group of advertising and media businessmen, led by Rodolfo Lima Martensen, supported by the then director of Masp, Pietro Maria Bardi and by the legendary Assis Chateaubriand, had the vision that only with a school of excellence would we have a strong, developed communication industry in Brazil.
It was from the greatness of this ideal of our founders that ESPM was created, by the market and for the market. The school in which, since always, "Teach who does".
Over the years, under the direction of Martensen, Hugo Scherb, Francisco Gracioso, Luiz Celso de Piratininga and José Roberto Whitaker Penteado, ESPM reached the present day with campuses in São Paulo, Rio de Janeiro, Porto Alegre and Florianópolis, about 15,000 students and 600 teachers, 8 undergraduate courses, post-graduation, master's and doctoral degrees.
Direction
Associate Advisors
She was creative director at Almap/BBDO, creative vice-president at Ogilvy and president at McCann Erickson. Today, she manages AC Consultoria, specialized in branding and communication.
Economist, global executive vice president of seasonings at Unilever and responsible for managing a portfolio of 35 brands. She was a member of the Advisory Board of Facebook. In 2014, she received the Women to Watch title from Adverstising Age/Meio & Mensagem magazine.
He has worked at BBDO, Leo Burnett, Young & Rubicam and Fischer, was a columnist for Meio & Mensagem, received the Professional of the Year title from APP (Association of Advertising Professionals) and the Columnists Award. In 2014, he took over Artplan São Paulo as partner and CEO.
He was a member of Banco Itaú's Executive Committee, vice-president of Fundação Itaú Social, of Febraban (Brazilian Federation of Banks), and on the board of Mastercard. He is a consultant in the areas of culture, marketing, and education, and a member of several corporate boards.
Current president of the Deliberative Council of ESPM, he also presides Abracomp (Brazilian Association of Marketing and Propaganda Columnists) and Editora Referência, which publishes Propmark and the magazines Propaganda and Marketing. He was president of ADVB (Association of Sales and Marketing Managers) and commercial director of Diário Popular.
Chairman Brazil of Z+/ Havas Group, he is also president of the 3rd Chamber of Ethics of Conar (National Council of Self-Regulation in Advertising), a partner at Casa do Saber and a member of the Board of MAM and the Brazilian Symphony Orchestra. From 1963 to 1976, he worked as a reporter, editor, international correspondent, and publisher.
Creative professional, copywriter and jingle composer, awarded at all advertising festivals. He was creative director at Fischer and founding partner at Carillo Pastore.
He was director of events and advertising at Fiat Automóveis, vice-president of marketing at Citibank, vice-president of marketing at Santander, and a marketing commentator for Jovem Pan's Jornal da Manhã. He is president of Dclemente & Associados.
Journalist and advertising executive, he was president of Ogilvy Brazil, Latin America, Caribbean and Africa. He was also president of ABAP (Brazilian Association of Advertising Agencies), of Propeg Organizations, of Soluziona IT Consulting and CEO of Brazil Trade Shows. Today, he chairs Brandmotion Consultoria and M&A boutique.
Executive President and member of the Board of Directors of the Estado Group, he is also vice-president of the ANJ (National Newspaper Association) and coordinator of the entity's Press Freedom Committee. He was CEO of Totalcom and Unialco.
With a degree in Social Communication from ESPM and a post-graduate degree in Administration from Harvard Business School, he joined the Abril group in 1982, as a trainee in the print shop until he became president. In 2013, he assumed the Presidency of the Abril Group's Council and the position of chairman of AbrilPar.
Chairman Emeritus and member of the Board of Shareholders of Grupo RBS, where he began his activities in 1962. He made a career in the Rio Grande do Sul radio and TV network until he became president in 1986. He was also president of ANJ (National Association of Newspapers) and one of the founders of Conar (National Council of Self-Regulating Advertising).
He was an executive at Unilever and Eastman Kodak. He is the Director of Communication, Marketing, and Sustainability of FCA (Fiat Chrysler Automobiles) for Latin America, engineer, business administrator, and doctor in Communication and Semiotics.
He has worked in the communications industry since 1968, and started his career in radio, following the example of his father João Jorge, founder of Grupo Bandeirantes. He is the founder of ABRA, Cavalry Lieutenant/R2 and current president of Grupo Bandeirantes.
A pioneer in promotional marketing, he was the main executive of the area at Willys-Overland, Ford, Chrysler and J. Walter Thompson, before founding the De Simoni Associados Group. His is the lapidary phrase: "I didn't do ESPM - it made me!
Economist and journalist, he made his career at O Globo newspaper and Rede Globo Television Network. He is vice-president of Grupo Globo and vice-president of ANJ (National Association of Newspapers).
An economist, he worked for 37 years at Unilever in several positions, until he became the company's CEO in Mexico, Colombia, Venezuela, and Brazil. He acts as a board member in several companies, such as Grupo Boticário, Votorantim Cimentos and Marilan.
He began his career in 1950, at Rádio Clube do Brasil. On TV, he directed TV Paulista, TV Rio, TV Excelsior, and TV Tupi until he joined Rede Globo in 1967, where he worked until 1998. Five years later, he opened Rede Vanguarda, Rede Globo's affiliate in the countryside of São Paulo.
Founder and president of the M&M Group, which publishes the newspaper Meio & Mensagem, he was president of APP (Association of Advertising Professionals), of ANER (National Association of Magazine Editors) and chairman of the 33rd World Magazine Congress (2001). Besides ESPM, he is a member of the Advisory Board of ABM&N, ANER and IAB Brasil.
Mechanical Engineer, was CEO of Grupo Pão de Açúcar, Petrobrás Distribuidora (BR) and NET, and director of Grupo Ultra. He was a board member of MAM-SP, FIESP and of large companies such as Iochpe, TAM, CVC, Helbor and Pão de Açúcar.
Member of the Advisory Board of Camargo Corrêa S.A, he was vice-president of Unilever, director of Johnson&Johnson, vice-president of institutional relations at Votorantim, president of ABA, and partner-director of FSB Consumo.
An advertising executive, partner and founder of Lew'Lara\TBWA and chairman of the TBWA Group in Brazil. He is vice-president of the deliberative councils of Cenp and Conar. He also chaired Abap (Brazilian Association of Advertising Agencies) and organized, together with Dalton Pastore, the 4th and the 5th Congress of the Communication Industry
Graduated in Design in Germany, he worked at agencies GGK and R.G. Wiesmeir. In Brazil, he worked for DPZ and DM9DDB and in 1993 became a partner at AlmapBBDO, together with José Luiz Madeira, until 2015.
An advertising executive graduated from ESPM, he worked at agencies JWT, Norton and Lintas. From 1982 to 2012, he directed the Marketing Center, Commercial Superintendence and General Direction of TV Globo. In 2013, he founded the Helena Florisbal Institute, which supports 36 philanthropic entities.
He graduated in Advertising from ESPM, did an extension at IMD/Lausanne-Switzerland, worked at Editora Abril, at the Estado group, at Bandeirantes, and at TV Globo. He was CEO of Publicis Brasil and president of ABAP (Brazilian Association of Advertising Agencies). He is chairman of Kantar Ibope Media and investment partner at Centria Partners.
He was general manager and creative director at McCann-Erickson Brazil and Latin America from 1991 to 2005. Since the 90's, he has developed marketing, communication, positioning and corporate culture actions focused on the socio-environmental responsibility and sustainability sector.
Together with Francesc Petit and José Zaragoza, he founded DPZ, currently DPZ&T, where he is currently a board member emeritus. An advertising copywriter, he cultivated and valued creative surprise, and was professor and director of courses at ESPM.
Civil engineer and business administrator, he was director of expansion and development for Grupo Pão de Açúcar, director of BHM/Tangram, and superintendent of Consórcio Nacional de Engenheiros Consultores (CNEC). He currently manages Romart Consultoria.
Journalist and advertising executive, he began his career at Vox Propaganda. He worked at the Bahia branch of Standard Ogilvy & Mather, founded Divisão Associados and was a partner at Denison. In 1997, he took over Ogilvy Brasil and, in 2018, was appointed country manager of the WPP Group in Brazil.
He was Marketing Director of Banco Bamerindus, Vice-President of Editora Abril, Presidential Communication Secretary during the Cardoso administration, Communication Secretary of the State of São Paulo during the Mario Covas administration, and Marketing Director of Grupo Positivo. Today, he is a marketing consultant.
He started in Journalism in 1957, at the newspaper O Estado de S. Paulo. In 1963 he joined Editora Abril, where he became vice-president and editorial director. Today he is vice-president of the Editorial Board and editorial consultant of Grupo Abril. He was chairman of the Board of FIPP (Fédération Internationale de la Presse Périodique) and ANER (National Agency of Magazine Editors).
He was an executive at J.W.Thompson, Lintas, Ogilvy and BBDO. In 1995, he became CEO of MPM-Lintas in Brazil and, in the 2000s, he was president and CEO of the Y&R Group. He created TV Mulher e Mãe and was one of the founders of the Brazilian Association of Digital Out of Home Media (ABDOH).
Fiscal Council
He was an executive at Unilever and Eastman Kodak. He is the Director of Communication, Marketing, and Sustainability of FCA (Fiat Chrysler Automobiles) for Latin America, engineer, business administrator, and doctor in Communication and Semiotics.
Journalist and advertising executive, he was president of Ogilvy Brazil, Latin America, Caribbean and Africa. He was also president of ABAP (Brazilian Association of Advertising Agencies), of Propeg Organizations, of Soluziona IT Consulting and CEO of Brazil Trade Shows. Today, he chairs Brandmotion Consultoria and M&A boutique.
A pioneer in promotional marketing, he was the main executive of the area at Willys-Overland, Ford, Chrysler and J. Walter Thompson, before founding the De Simoni Associados Group. His is the lapidary phrase: "I didn't do ESPM - it made me!
Advisory Board
Current president of the Deliberative Council of ESPM, he also presides Abracomp (Brazilian Association of Marketing and Propaganda Columnists) and Editora Referência, which publishes Propmark and the magazines Propaganda and Marketing. He was president of ADVB (Association of Sales and Marketing Managers) and commercial director of Diário Popular.
Together with Francesc Petit and José Zaragoza, he founded DPZ, currently DPZ&T, where he is currently a board member emeritus. An advertising copywriter, he cultivated and valued creative surprise, and was professor and director of courses at ESPM.
He was Marketing Director of Banco Bamerindus, Vice-President of Editora Abril, Presidential Communication Secretary during the Cardoso administration, Communication Secretary of the State of São Paulo during the Mario Covas administration, and Marketing Director of Grupo Positivo. Today, he is a marketing consultant.
Chairman Brazil of Z+/ Havas Group, he is also president of the 3rd Chamber of Ethics of Conar (National Council of Self-Regulation in Advertising), a partner at Casa do Saber and a member of the Board of MAM and the Brazilian Symphony Orchestra. From 1963 to 1976, he worked as a reporter, editor, international correspondent, and publisher.
He was director of events and advertising at Fiat Automóveis, vice-president of marketing at Citibank, vice-president of marketing at Santander, and a marketing commentator for Jovem Pan's Jornal da Manhã. He is president of Dclemente & Associados.
An economist, he worked for 37 years at Unilever in several positions, until he became the company's CEO in Mexico, Colombia, Venezuela, and Brazil. He acts as a board member in several companies, such as Grupo Boticário, Votorantim Cimentos and Marilan.
Founder and president of the M&M Group, which publishes the newspaper Meio & Mensagem, he was president of APP (Association of Advertising Professionals), of ANER (National Association of Magazine Editors) and chairman of the 33rd World Magazine Congress (2001). Besides ESPM, he is a member of the Advisory Board of ABM&N, ANER and IAB Brasil.
Member of the Advisory Board of Camargo Corrêa S.A, he was vice-president of Unilever, director of Johnson&Johnson, vice-president of institutional relations at Votorantim, president of ABA, and partner-director of FSB Consumo.
He graduated in Advertising from ESPM, did an extension at IMD/Lausanne-Switzerland, worked at Editora Abril, at the Estado group, at Bandeirantes, and at TV Globo. He was CEO of Publicis Brasil and president of ABAP (Brazilian Association of Advertising Agencies). He is chairman of Kantar Ibope Media and investment partner at Centria Partners.
He started in Journalism in 1957, at the newspaper O Estado de S. Paulo. In 1963 he joined Editora Abril, where he became vice-president and editorial director. Today he is vice-president of the Editorial Board and editorial consultant of Grupo Abril. He was chairman of the Board of FIPP (Fédération Internationale de la Presse Périodique) and ANER (National Agency of Magazine Editors).
Executive Board
Dalton Pastore Jr.
President
Alexandre Gracioso
Vice-Presidente Acadêmico e de Graduação
Elisabeth Dau Corrêa
Vice-Presidente Administrativo-Financeira
Flávia Flamínio
National Director of Academic Operations
Tatsuo Iwata
National Director for Graduate and Continuing Education
Rodrigo Ulhoa Cintra de Araujo
Internationalization Director
Academic Director
Alexandre Gracioso
Vice-Presidente Acadêmico e de Graduação
Marcelo D’Emidio
Pró-Reitor de Graduação
Tatsuo Iwata
Diretor Nacional de Pós-Graduação e Educação Continuada
Luiz Roberto Romero Gonçalves
Undergraduate and Graduate Academic Director Rio de Janeiro
Rene Luis Goellner
Undergraduate Academic Director Porto Alegre
Denilde Holzhacker
Coordenação-Geral de Pesquisa e Pós-Graduação Stricto Sensu
Genaro Galli
Academic Director of Graduate Studies and Extension Porto Alegre
Manolita Correia Lima
Coordinator of the Pedagogical Innovation Center
An Institution recognized by its competence, seriousness and tradition
Conceived by the Brazilian Society of Heraldry and Humanistics in 2011 to celebrate ESPM's 60th anniversary, the Coat of Arms conveys the academic status achieved by ESPM in communication, marketing and management, due to its ability to prepare professionals with ethical and leadership posture, imbued with the responsibility to contribute to the development of society and companies in Brazil and abroad.
A vanguard school, pioneer and recognized as a national reference, ESPM is also an experienced organization like the other traditional international teaching institutions, a merit achieved thanks to its actions that go beyond the classroom.
ESPM Coat of Arms
A symbol that conveys the greatness of the institution
At the top of the shield is the heraldic sun that represents glory, eternity, fame, truth and munificence. The red color symbolizes boldness, valor, bravery, courage, greatness of soul, and magnanimity. Its apparent rays, 16 in number, keep 8 of them with the gold enamel, metal of the Luso-Brazilian Armory that transmits faith, nobility, strength, wisdom, vigor, power, fidelity, power, circumstance, wealth, tolerance and firmness.
On the top of the Coat of Arms' body, we see the graphic characters of the ESPM mark over white enamel, indicative of hope, purity, eloquence, cleanliness, beauty, truth, frankness, and happiness.
In the lower vertical part, white, on the left, is inserted the image of a rooster, an abstract figure created by the Catalan publicist, writer and painter, Francesc Petit Reig. The rooster, symbol of communication, is the emblem of a brave, brave, and vigilant warrior.
In the red field, lower right, the figure of a human hand stands out. It is an original reproduction of the Cave of Hands, located in the National Historical Park in the city of Perito Moreno, Patagonia (Argentina), considered a Unesco World Heritage Site due to the richness of cave paintings made more than 10 thousand years ago. This human hand represents art in all its manifestations, emotions, passions, and forms, symbolizing: knowledge, ingenuity, and art.
In Luso-Brazilian Armory, it represents power Docet qui facit refers to the teaching philosophy implanted since its beginnings: Teach who does. The MCMLI sign designates the year 1951, when ESPM was founded.