Institutional Principles
Institutional Principles
NOSSOS PRINCÍPIOS
Excellence and Perenniality
Excelência, de forma a garantir aos nossos estudantes uma formação que os equipe para obter sucesso profissional.
Perenidade, porque o compromisso da Escola com seus estudantes é manter, cada vez mais, a qualidade e a reputação, de forma a honrar, daqui a dez, vinte ou cinquenta anos, o diploma que eles levarão daqui.
No momento em que um estudante nos escolhe, e nós o aceitamos, assumimos com ele e com sua família um compromisso para toda a sua vida. Porque o estudante e sua família nos confiam não só o dinheiro das mensalidades, que já é muito, mas nos confiam também quatro anos de sua vida, além do que têm de mais valioso: o futuro desse ou dessa estudante. Enquanto os já adultos que fazem os cursos de pós-graduação, depositam em nós suas esperanças de uma vida melhor. É difícil imaginar outro setor com tamanha responsabilidade.
A obrigação de bem formar e bem preparar é somente o começo de nosso compromisso. Nossos ex-estudantes precisarão da ESPM não pelo tempo de estudo, mas por toda a sua vida profissional.
Daqui a 30 anos, eles precisarão que a ESPM, sua “Alma Mater”, esteja firme e forte, reconhecida e valorizada. Daqui a 30 anos, nossos ex-estudantes têm que poder encher o peito, erguer a cabeça e dizer com orgulho: “Eu me formei na ESPM”.
É desse tamanho o nosso compromisso; excelência e perenidade. Buscar excelência e garantir perenidade é obrigação de qualquer escola. Nossa, em especial, porque não somos qualquer escola, somos a ESPM.
Mission
Master in Business Administration programs with international accreditation.
Purpose
Undergraduate courses assessed with a grade 5 by the Ministry of Education (MEC).
View
Oferecendo aos nossos estudantes uma formação com foco obsessivo em excelência - que inclui qualidade acadêmica; inovação constante de programas, metodologias e experiências; proximidade com o mercado; infraestrutura em estado de arte; e gestão segura e conservadora - estaremos garantindo a perenidade da Escola, que é fundamental para avalizar a carreira dos estudantes formados na ESPM.
Values
- Academic Excellence
- Ethics and truth
- Free enterprise and freedom of expression
- Human and Social Ascent
- Diversidade, equidade e inclusão
History
A ESPM nasceu em 1951, quando um grupo de publicitários e empresários da mídia, liderados por Rodolfo Lima Martensen e apoiados pelo então diretor do Masp, Pietro Maria Bardi e pelo lendário Assis Chateaubriand, teve a visão de que somente com uma escola de excelência teríamos no Brasil uma indústria da comunicação forte e desenvolvida.
Foi da grandeza desse ideal de nossos fundadores que a ESPM foi criada, pelo mercado e para o mercado. A escola na qual, desde sempre, “Ensina quem faz”.
Ao longo dos anos, sob a direção de Martensen, Hugo Scherb, Francisco Gracioso, Luiz Celso de Piratininga e José Roberto Whitaker Penteado, a ESPM chegou aos dias atuais com campi em São Paulo, Rio de Janeiro, Porto Alegre e Florianópolis, com cerca de 12 mil estudantes e 863 professores, 9 cursos de graduação, pós, mestrados, doutorados.
Direction
Associate Advisors
She was creative director at Almap/BBDO, creative vice-president at Ogilvy and president at McCann Erickson. Today, she manages AC Consultoria, specialized in branding and communication.
Economist, global executive vice president of seasonings at Unilever and responsible for managing a portfolio of 35 brands. She was a member of the Advisory Board of Facebook. In 2014, she received the Women to Watch title from Adverstising Age/Meio & Mensagem magazine.
He has worked at BBDO, Leo Burnett, Young & Rubicam and Fischer, was a columnist for Meio & Mensagem, received the Professional of the Year title from APP (Association of Advertising Professionals) and the Columnists Award. In 2014, he took over Artplan São Paulo as partner and CEO.
He was a member of Banco Itaú's Executive Committee, vice-president of Fundação Itaú Social, of Febraban (Brazilian Federation of Banks), and on the board of Mastercard. He is a consultant in the areas of culture, marketing, and education, and a member of several corporate boards.
Current president of the Deliberative Council of ESPM, he also presides Abracomp (Brazilian Association of Marketing and Propaganda Columnists) and Editora Referência, which publishes Propmark and the magazines Propaganda and Marketing. He was president of ADVB (Association of Sales and Marketing Managers) and commercial director of Diário Popular.
Chairman Brazil of Z+/ Havas Group, he is also president of the 3rd Chamber of Ethics of Conar (National Council of Self-Regulation in Advertising), a partner at Casa do Saber and a member of the Board of MAM and the Brazilian Symphony Orchestra. From 1963 to 1976, he worked as a reporter, editor, international correspondent, and publisher.
Creative professional, copywriter and jingle composer, awarded at all advertising festivals. He was creative director at Fischer and founding partner at Carillo Pastore.
He was director of events and advertising at Fiat Automóveis, vice-president of marketing at Citibank, vice-president of marketing at Santander, and a marketing commentator for Jovem Pan's Jornal da Manhã. He is president of Dclemente & Associados.
Journalist and advertising executive, he was president of Ogilvy Brazil, Latin America, Caribbean and Africa. He was also president of ABAP (Brazilian Association of Advertising Agencies), of Propeg Organizations, of Soluziona IT Consulting and CEO of Brazil Trade Shows. Today, he chairs Brandmotion Consultoria and M&A boutique.
Executive President and member of the Board of Directors of the Estado Group, he is also vice-president of the ANJ (National Newspaper Association) and coordinator of the entity's Press Freedom Committee. He was CEO of Totalcom and Unialco.
With a degree in Social Communication from ESPM and a post-graduate degree in Administration from Harvard Business School, he joined the Abril group in 1982, as a trainee in the print shop until he became president. In 2013, he assumed the Presidency of the Abril Group's Council and the position of chairman of AbrilPar.
He was an executive at Unilever and Eastman Kodak. He is the Director of Communication, Marketing, and Sustainability of FCA (Fiat Chrysler Automobiles) for Latin America, engineer, business administrator, and doctor in Communication and Semiotics.
He has worked in the communications industry since 1968, and started his career in radio, following the example of his father João Jorge, founder of Grupo Bandeirantes. He is the founder of ABRA, Cavalry Lieutenant/R2 and current president of Grupo Bandeirantes.
A pioneer in promotional marketing, he was the main executive of the area at Willys-Overland, Ford, Chrysler and J. Walter Thompson, before founding the De Simoni Associados Group. His is the lapidary phrase: "I didn't do ESPM - it made me!
Economist and journalist, he made his career at O Globo newspaper and Rede Globo Television Network. He is vice-president of Grupo Globo and vice-president of ANJ (National Association of Newspapers).
An economist, he worked for 37 years at Unilever in several positions, until he became the company's CEO in Mexico, Colombia, Venezuela, and Brazil. He acts as a board member in several companies, such as Grupo Boticário, Votorantim Cimentos and Marilan.
He began his career in 1950, at Rádio Clube do Brasil. On TV, he directed TV Paulista, TV Rio, TV Excelsior, and TV Tupi until he joined Rede Globo in 1967, where he worked until 1998. Five years later, he opened Rede Vanguarda, Rede Globo's affiliate in the countryside of São Paulo.
Founder and president of the M&M Group, which publishes the newspaper Meio & Mensagem, he was president of APP (Association of Advertising Professionals), of ANER (National Association of Magazine Editors) and chairman of the 33rd World Magazine Congress (2001). Besides ESPM, he is a member of the Advisory Board of ABM&N, ANER and IAB Brasil.
Mechanical Engineer, was CEO of Grupo Pão de Açúcar, Petrobrás Distribuidora (BR) and NET, and director of Grupo Ultra. He was a board member of MAM-SP, FIESP and of large companies such as Iochpe, TAM, CVC, Helbor and Pão de Açúcar.
Member of the Advisory Board of Camargo Corrêa S.A, he was vice-president of Unilever, director of Johnson&Johnson, vice-president of institutional relations at Votorantim, president of ABA, and partner-director of FSB Consumo.
An advertising executive, partner and founder of Lew'Lara\TBWA and chairman of the TBWA Group in Brazil. He is vice-president of the deliberative councils of Cenp and Conar. He also chaired Abap (Brazilian Association of Advertising Agencies) and organized, together with Dalton Pastore, the 4th and the 5th Congress of the Communication Industry
Graduated in Design in Germany, he worked at agencies GGK and R.G. Wiesmeir. In Brazil, he worked for DPZ and DM9DDB and in 1993 became a partner at AlmapBBDO, together with José Luiz Madeira, until 2015.
An advertising executive graduated from ESPM, he worked at agencies JWT, Norton and Lintas. From 1982 to 2012, he directed the Marketing Center, Commercial Superintendence and General Direction of TV Globo. In 2013, he founded the Helena Florisbal Institute, which supports 36 philanthropic entities.
He graduated in Advertising from ESPM, did an extension at IMD/Lausanne-Switzerland, worked at Editora Abril, at the Estado group, at Bandeirantes, and at TV Globo. He was CEO of Publicis Brasil and president of ABAP (Brazilian Association of Advertising Agencies). He is chairman of Kantar Ibope Media and investment partner at Centria Partners.
He was general manager and creative director at McCann-Erickson Brazil and Latin America from 1991 to 2005. Since the 90's, he has developed marketing, communication, positioning and corporate culture actions focused on the socio-environmental responsibility and sustainability sector.
Together with Francesc Petit and José Zaragoza, he founded DPZ, currently DPZ&T, where he is currently a board member emeritus. An advertising copywriter, he cultivated and valued creative surprise, and was professor and director of courses at ESPM.
Civil engineer and business administrator, he was director of expansion and development for Grupo Pão de Açúcar, director of BHM/Tangram, and superintendent of Consórcio Nacional de Engenheiros Consultores (CNEC). He currently manages Romart Consultoria.
Journalist and advertising executive, he began his career at Vox Propaganda. He worked at the Bahia branch of Standard Ogilvy & Mather, founded Divisão Associados and was a partner at Denison. In 1997, he took over Ogilvy Brasil and, in 2018, was appointed country manager of the WPP Group in Brazil.
He was Marketing Director of Banco Bamerindus, Vice-President of Editora Abril, Presidential Communication Secretary during the Cardoso administration, Communication Secretary of the State of São Paulo during the Mario Covas administration, and Marketing Director of Grupo Positivo. Today, he is a marketing consultant.
He started in Journalism in 1957, at the newspaper O Estado de S. Paulo. In 1963 he joined Editora Abril, where he became vice-president and editorial director. Today he is vice-president of the Editorial Board and editorial consultant of Grupo Abril. He was chairman of the Board of FIPP (Fédération Internationale de la Presse Périodique) and ANER (National Agency of Magazine Editors).
He was an executive at J.W.Thompson, Lintas, Ogilvy and BBDO. In 1995, he became CEO of MPM-Lintas in Brazil and, in the 2000s, he was president and CEO of the Y&R Group. He created TV Mulher e Mãe and was one of the founders of the Brazilian Association of Digital Out of Home Media (ABDOH).
Fiscal Council
He was an executive at Unilever and Eastman Kodak. He is the Director of Communication, Marketing, and Sustainability of FCA (Fiat Chrysler Automobiles) for Latin America, engineer, business administrator, and doctor in Communication and Semiotics.
Journalist and advertising executive, he was president of Ogilvy Brazil, Latin America, Caribbean and Africa. He was also president of ABAP (Brazilian Association of Advertising Agencies), of Propeg Organizations, of Soluziona IT Consulting and CEO of Brazil Trade Shows. Today, he chairs Brandmotion Consultoria and M&A boutique.
A pioneer in promotional marketing, he was the main executive of the area at Willys-Overland, Ford, Chrysler and J. Walter Thompson, before founding the De Simoni Associados Group. His is the lapidary phrase: "I didn't do ESPM - it made me!
Advisory Board
Current president of the Deliberative Council of ESPM, he also presides Abracomp (Brazilian Association of Marketing and Propaganda Columnists) and Editora Referência, which publishes Propmark and the magazines Propaganda and Marketing. He was president of ADVB (Association of Sales and Marketing Managers) and commercial director of Diário Popular.
Together with Francesc Petit and José Zaragoza, he founded DPZ, currently DPZ&T, where he is currently a board member emeritus. An advertising copywriter, he cultivated and valued creative surprise, and was professor and director of courses at ESPM.
Chairman Brazil of Z+/ Havas Group, he is also president of the 3rd Chamber of Ethics of Conar (National Council of Self-Regulation in Advertising), a partner at Casa do Saber and a member of the Board of MAM and the Brazilian Symphony Orchestra. From 1963 to 1976, he worked as a reporter, editor, international correspondent, and publisher.
He was director of events and advertising at Fiat Automóveis, vice-president of marketing at Citibank, vice-president of marketing at Santander, and a marketing commentator for Jovem Pan's Jornal da Manhã. He is president of Dclemente & Associados.
An economist, he worked for 37 years at Unilever in several positions, until he became the company's CEO in Mexico, Colombia, Venezuela, and Brazil. He acts as a board member in several companies, such as Grupo Boticário, Votorantim Cimentos and Marilan.
Founder and president of the M&M Group, which publishes the newspaper Meio & Mensagem, he was president of APP (Association of Advertising Professionals), of ANER (National Association of Magazine Editors) and chairman of the 33rd World Magazine Congress (2001). Besides ESPM, he is a member of the Advisory Board of ABM&N, ANER and IAB Brasil.
Member of the Advisory Board of Camargo Corrêa S.A, he was vice-president of Unilever, director of Johnson&Johnson, vice-president of institutional relations at Votorantim, president of ABA, and partner-director of FSB Consumo.
He graduated in Advertising from ESPM, did an extension at IMD/Lausanne-Switzerland, worked at Editora Abril, at the Estado group, at Bandeirantes, and at TV Globo. He was CEO of Publicis Brasil and president of ABAP (Brazilian Association of Advertising Agencies). He is chairman of Kantar Ibope Media and investment partner at Centria Partners.
He started in Journalism in 1957, at the newspaper O Estado de S. Paulo. In 1963 he joined Editora Abril, where he became vice-president and editorial director. Today he is vice-president of the Editorial Board and editorial consultant of Grupo Abril. He was chairman of the Board of FIPP (Fédération Internationale de la Presse Périodique) and ANER (National Agency of Magazine Editors).
Executive Board
Dalton Pastore Jr.
President
Elisabeth Dau Corrêa
Vice-Presidente Administrativo-Financeira
Fernando Cesário
Diretor Executivo de Marketing
Rodrigo Ulhôa Cintra de Araujo
Diretor Executivo de Inovação e Experiência do Cliente
Tatsuo Iwata
Vice-Presidente Acadêmico
Academic Director
Undergraduate
Tatsuo Iwata
Vice-Presidente Acadêmico
Cristiano do Amaral
Diretor Acadêmico de Comunicação e Artes
Frederike Mette
Diretora Acadêmica de Negócios e Tecnologia
Rene Goellner
Diretor Acadêmico de LifeLab
Marcelo D’Emidio
Diretor de Excelência Acadêmica – DEA
Graduate
Tatsuo Iwata
Vice-Presidente Acadêmico
Iná Barreto
Diretora Acadêmica da Pós-Graduação Lato Sensu
Denilde Holzhacker
Diretora Acadêmica da Pós-Graduação Stricto Sensu
Júlio Figueiredo
Diretor Acadêmico de Educação Executiva
Caio Bianchi
Diretor Acadêmico de Educação Continuada
Genaro Galli
Diretor de Novos Negócios
Luiz Roberto Romero Gonçalves
Diretor ESPM Consult
Marcelo D’Emidio
Diretor de Excelência Acadêmica – DEA
Cristina Valiukenas
Gerente EAD
An Institution recognized by its competence, seriousness and tradition
Concebido pela Sociedade Brasileira de Heráldica e Humanística em 2011, para celebrar o 60º aniversário de fundação da ESPM, o Brasão de Armas transmite o status acadêmico conquistado pela ESPM em comunicação, marketing e gestão, em razão da capacidade da Escola de preparar profissionais com postura ética e de liderança, imbuídos da responsabilidade de contribuir para o desenvolvimento da sociedade e das empresas no Brasil e no exterior. Escola de vanguarda, pioneira e reconhecida como referência nacional, a ESPM é também uma organização experiente como as demais tradicionais instituições de ensino internacionais, mérito alcançado graças às suas ações, que vão além da sala de aula.
