03 a 06/02 de 2020 - Advanced Consumer Behavior
Home Eventos

03 a 06/02 de 2020 – Advanced Consumer Behavior


The purpose of this class is to provide an understanding of consumer behavior literature and to provide students with the ability to incorporate consumer research theories in their work.

Dr. Nancy Wong

University of Wisconsin-Madison, USA

Bio: Nancy Wong holds the Kohl’s Chair in Retail Innovations and is Professor of Consumer Science, University of Wisconsin-Madison. She holds an affiliated appointment at the Marketing Department, School of Business. She received her Ph.D. in Business Administration from the University of Michigan. Her research has focused on the influence of culture in consumption decisions, affective responses, and consumption values such as materialism. She also conducts research on consumer decisions in healthcare, personal finance and sustainable consumption. Her research has been published in Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Psychological Methods, Cognition and Emotion.


February 3-6, 2020 (2:00pm – 5:40pm)


Rua Álvaro Alvim, 123 – Vila Mariana, São Paulo

Deadline for registration will be December 15, 2019

While submitting, please indicate “Advanced Consumer Behavior” in the e-mail subject.

R. Dr. Álvaro Alvim, 123, Vila Mariana

São Paulo – São Paulo