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Luiz Felipe da Costa Ratti


More than 10 years in the interaction design industry. I work with multidisciplinary teams, solving difficult problems from a holistic perspective (UX and Service Design). I’m able to approach challenges from a design vision with innovative ideas for products and services based on user needs/behavior. Graduate of Product and Service Design by FAAP. Interactive Multimedia certification by UK Edexcel Institute. Bachelor of Design by Senac University Center.

Awards: 2010 – Worldwide Finalist: Digital Media at Imagine Cup, Poland. 2010 – 3rd National Place: Software Design at Microsoft Imagine Cup. 2008 – Game Design at Arena Info. – Editora Abril. 2008 – Vice World Champion: Microsoft MIC Challenge. Design & Research methodologies: Design Thinking, Ethnographic Research, Heuristic Evaluation & Cognitive Walkthroughs, Personas, User Stories, Card Sorting, Service Blueprint and Journey Map. Specializations Design thinking, strategic design, innovation, ideation, UX/UI design and creative team management.


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