Senior Business Executive, Entrepreneur and a MBA Professor has 23 years of professional experience and currently is the founder and CEO of HS&E Consulting Company. Highlighting 21 years has worked at IBM , 10 years running family grocery supermarket and in the 5th. year as MBA Professor. He has received a Post Graduate degree in business administration from FGV, an MBA in retail from the University of São Paulo, Business Insight Program from Harvard Business School in USA and Retail Master Class and Financial Management from Bocconi University-Italy. He joined IBM Brazil in 1995 and has specialised in e-business and e-commerce operations. In 2007, Claudio assumed executive leadership over in-store retails solutions to IBM L. America. Three Years later, Claudio took the lead for large-accounts distribution (retail, consumer goods and travel) sales in Brazil, and in 2012 he was placed in charge of IBM Smarter Commerce. In 2014 was the executive in charge of an outcome-based business partnership with a large specialty electronics retailer in Brazil and named member of Global IBM Industry Academy in Retail and in end of 2016 became head and the Executive for IBM Watson Customer Engagement leveraging his background within digital transformation aligend with Artificial Intelligence(Watson).