Luciana Florêncio de Almeida

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Luciana Florêncio de Almeida

Luciana Florêncio de Almeida is PhD in Business Economics at FEA / USP. During the 2006 fall she attended as a visiting scholar at the AgEcon department at Missouri University, participating in courses and doing research. She also holds a Master of Science in Business Administration at the Federal University of Lavras, Minas Gerais, Brazil and a BS in Business and Marketing at ESPM Business School. Her MSc. dissertation focused in the Brazilian and Canadian dairy market through a corporate strategy approach was granted for the National Council of Science and Technology (CNPq). She was former CEO of the Brazilian Coffee Exporters Council (CECAFE).

Her consulting career includes Strategic Management and Marketing projects through PENSA (FEA / FIA) and Stracta Consulting, attending more than 15 applied projects in agribusiness companies. She is professor at the Master in Consumer Behavior at ESPM (Escola Superior de Propaganda e Marketing). Her research focus is based on Agribusiness, Food, Strategy, Alliances, Long Term Relationships and Relationship Market

 

Eixo de pesquisa: Relationship marketing, trust, customer engagement, brand attachment, word-of-mouth.

Link lattes: http://lattes.cnpq.br/4386920978138039

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