Luciana Florêncio de Almeida is PhD in Business Economics at FEA / USP. During the 2006 fall she attended as a visiting scholar at the AgEcon department at Missouri University, participating in courses and doing research. She also holds a Master of Science in Business Administration at the Federal University of Lavras, Minas Gerais, Brazil and a BS in Business and Marketing at ESPM Business School. Her MSc. dissertation focused in the Brazilian and Canadian dairy market through a corporate strategy approach was granted for the National Council of Science and Technology (CNPq). She was former CEO of the Brazilian Coffee Exporters Council (CECAFE).