ESPM Social São Paulo
ESPM's Corporate Social-environmental Responsibility University volunteer agency that represents the didactic and pedagogical arm of ESPM's Corporate Social-environmental Responsibility.
Socio-environmental Responsibility
Socio-environmental Responsibility
Acting beyond the classroom
Citizenship and solidarity are concepts that are also learned and put into practice at ESPM, through volunteering. The expertise of each course is used in several ways, such as to improve the performance of third sector institutions or to promote actions of social relevance and environmental preservation.
The founding of ESPM was an action of Social Responsibility, even though at the time this term was not used. As is well known, in both academic and advertising circles, it was from an exhibition held at the São Paulo Museum of Art (MASP) in 1950 that the idea of an advertising course emerged, soon transformed into a School by Rodolfo Lima Martensen and approved by Assis Chateaubriand in 1951.
The teachers who, initially, taught the classes were renowned professionals from the advertising market who, after work, donated part of their time to the School.
This is how the embryo of what was to become ESPM emerged, which was registered as a non-profit association, a status it still holds today.
As Prof. José Roberto Whitaker Penteado usually emphasizes, more than 60 years ago, the foundation of ESPM was constituted as an action of Social Responsibility, even though at the time this term was not used. As is well known in both academic and advertising circles, it was from an exhibition held at the São Paulo Museum of Art (MASP) in 1950 that the idea of an advertising course emerged, soon transformed into a School by Rodolfo Lima Martensen and approved by Assis Chateaubriand in 1951.
The teachers who, initially, taught the classes were renowned professionals from the advertising market who, after work, donated part of their time to the School.
This is how the embryo of what was to become ESPM emerged, which was registered as a non-profit association, a status it still holds today.
ESPM Social Rio de Janeiro
University Volunteer Agency ESPM Social Rio is a University Volunteer Agency focused on education, management and
ESPM Social Porto Alegre
ESPM always seeks to stimulate the spirit of solidarity, dissemination and social development, privileging diversity and
ESPM Center for Socio-Environmental Development - CEDS
O CEDS nasceu em 2016 com a missão de Desenvolver e disseminar conhecimento acadêmico e cidadão por meio de pesquisas,
It was in this context that, at the ESPM unit in São Paulo in the late 1990s, a group of students, taking advantage of the discussions that occupied an important part of the business scenario in the world and in Brazil, brought to the pedagogical environment of the institution the discussion on Business Ethics and Social Responsibility (later transformed into the concept of Socio-environmental Responsibility and Sustainability). Soon, these students found echoes in some professors, in particular Prof. Ismael Rocha Jr. who, even after they left for the market, continued these initiatives, encouraging many others to follow the same path. Beyond what was discussed in the classroom, there was the desire to do more, concretely.
Thus, ESPM Social-SP was born. While the academic world, in the business sphere, limited itself to debating and reflecting on these issues, ESPM-SP took an important step in its pedagogical project, encouraging students to get involved as volunteers (and, most importantly, in their sphere of activity - Advertising, Management, Marketing, etc.) in environmental and socially responsible causes. Today, ESPM Social-SP has a staff that varies from 65 to 70 volunteers per semester, who dedicate 12 to 16 hours a week of their time, in a professional and structured way, to the development of several projects in 4 lines of action: a) Marketing, Management and Communication Consultancy for the third sector; b) Internal projects of Volunteer Mobilization; c) Income Generation in low HDI communities and d) Organizational Structure of the entity.
This spirit quickly spread to ESPM's units in Rio de Janeiro and the South, where, in addition to the reflections that were already being made, actions with Socio-environmental Responsibility and Sustainability as thematic epicenters also emerged. ESPM Porto Alegre seeks to stimulate the spirit of solidarity, dissemination, and social development, privileging diversity and the reduction of inequality. In particular, through dialogue, it seeks to promote inclusion and reflection on the theme of social responsibility, both internally, with the academic community (students, teachers and employees), and externally, involving society as a whole. Thus, the Social and Environmental Responsibility Area of ESPM Porto Alegre aims to plan actions related to social and environmental issues of the institution, in addition to providing support and advice to the entire school with respect to both the development of own projects and support to other areas.
The basis of the projects is the partnership that, in a strategic way, makes a difference. Thus, the Area acts mainly in the following focuses: education, solidarity, social and digital inclusion, and the environment. The main projects are the School Management Paths Program with post-graduation in School Management, Content Generation, Relationship with the Market and the Academy and Social Responsibility Report, as well as the junior programs Hub Social, from the Journalism course and NUVE. Thus, it seeks to benefit, internally, the ESPM community, and, externally, society. The result of this work is the dissemination of multipliers, as social entrepreneurs throughout the institution. Thus, thinking and acting in a committed and socially responsible way is increasingly part of the School's daily routine and the DNA of the ESPM brand.
In 2004, ESPM-Rio, in order to reinforce its educational role in the formation of quality professionals, founded a social action center: ESPM Social-Rio. Working in partnership with representatives from the third sector and the private sector, who are committed to social responsibility and sustainability, ESPM Social-Rio aims to expand students' experiences in the course of their education and contribute in an ethical and professional way. Our goal is to expand the vision of responsibility and citizen contribution in the professional practice of students and collaborators of ESPM itself as an educational institution, while also perceiving the demands of the market, in the form of demands and opportunities for action, in relation to the social sector. We consider that the School's training areas are fundamental in social action and innovation, thus, we wish to provide students, collaborators, teachers and stakeholders with partnership experiences that make them aware of the issues of social responsibility and the third sector, recognizing in these fields of reflection and professional action, voluntary or not, for those who graduate in advertising, administration, design and journalism, international relations and in other areas of specialization and extension.
Following its vocation symbolically since its birth, ESPM is increasingly assuming its commitment to ethics and citizenship in the training of its professionals. Market-oriented, yes, because that is its purpose; seeking financial gains and professional success, yes, because that is the objective of those who seek its courses. But by stimulating the awareness of their responsibilities as professionals and citizens and, above all, with ethics.
