Summer programs
Trade Marketing do Varejo Farma – Estratégia e Execução
Live online or face-to-face classes
- Início do curso: 29/01/2024
- Quando acontece: Em breve Informações.
- Dias da semana: De segunda a sexta-feira
- Carga horária: Em breve Informações. horas
- Horário: Das 19h30 às 22h30
- Live online or face-to-face classes
- Local: São Paulo – ESPM Tech
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*The place in the course is confirmed with the compensation of the payment.
In the online version, the course is totally live with the professor and, if there is interest in reviewing the discussions, the recordings of the classes will be available for 10 days, not generating a grace period.
About the course
- Thematic Area: Marketing, Strategy and Management
- Focus: Tactical
- Complexity level: Intermediate
Who is it intended for?
What you will learn
Trade Marketing do Varejo Farma – Estratégia e Execução na ESPM é o curso que vai congregar atualização de mercado, muita troca de experiência com professor que vivencia o mercado farmacêutico a mais de 26 anos e ainda expandir sua rede de relacionamento. A construção da estratégia de um plano de Trade Marketing na prática com base em insights e visão ampliada de todo ecossistema do canal farma.
- Breve visão atual com números e tendências do setor.
- Comportamento do shopper no PDV: árvore de decisão de compras e perfis de comportamento.
- Decisões estratégicas e táticas no PDV: sortimento, pricing, comunicação, exposição, relacionamento e engajamento (varejo 1.0, 2.0 e 3.0).
- Elaboração e apresentação do Plano de Marketing de Varejo – estratégia e execução.
- Introdução ao mercado Farma
- Inteligência de Mercado – auditorias
- Comportamento do Shopper – Shopper Marketing
- Diretrizes de Trade Marketing para plano de marca
- Aplicação de cases de estudo na prática
- Apresentação do Plano de Trade Marketing para marca
When does it happen?
*All dates are subject to change
Trade Marketing Courses
This course is part of the Trade Marketing HUB
Curator
Inspiring professionals who are transforming the market
- Live online or face-to-face classes
- Início: 20/05/2024
Certificado
> O certificado será emitido em formato digital em até 15 dias após o término do curso. Para isso, o aluno deverá ter uma frequência mínima de 75% nas aulas registradas ao vivo pelo professor.
> Após ser aprovado, o aluno receberá um e-mail e WhatsApp da plataforma BrasilOpenBadge informando que a ESPM emitiu um certificado digital. Basta acessar o link, emitir o badge e estará tudo pronto para compartilhá-lo nas redes sociais ou gerar o Certificado em papel.
The course may be canceled and/or postponed if there is not the minimum number of students enrolled to justify opening the course. A communication will be sent to your e-mail address24 hours before the beginning of the course.
Caso o estudante não concorde com o adiamento, deverá solicitar a transferência e/ou cancelamento junto a Central de Relacionamento através do e-mail [email protected].
A ESPM não se responsabiliza por quaisquer valores que eventualmente tenham sido despendidos pelo participante, seja a que título for, tais como passagens aéreas, rodoviárias, combustível, hospedagem etc.
Caso haja desistência de participar de um curso, serão aceitos pedidos de transferência ou restituição do investimento apenas com 24 horas de antecedência do início do curso, através do e-mail [email protected].
Onde o curso aconterá?
São Paulo - ESPM Tech
Rua Joaquim Tavora, 1240
Vila Mariana - São Paulo - SP
- 0800 607 3777
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FAQ
Frequently Asked Questions
Do you have any questions? Take a look here.
The project starts with an emphasis on competency-based learning with two main advantages: on the one hand, it creates a direct connection between the students' academic validation and the companies' recruitment and selection process; on the other hand, it allows students to create fully customized tracks according to their professional interests and demands.
Students may study ESPM badges individually (e.g. Design Thinking Badge), making their learning experience totally personalized, self-paced and according to their financial reality or career moment. They will also have ESPM Combos, which are sets of badges suggested by ESPM for specific courses (e.g. Post-Graduation in Big Data or Innovation Design and Strategy).
In this, the student will become the protagonist of his or her own ESPM Journey with the mission of accumulating as many badges as possible along the way. After all, there are no limits to the number of badges one can earn in lifelong learning.
Badges are traceable digital credentials that represent the student's achievement in developing the competency that badge represents. Badges, which have public traceability and issuer certification, are the contemporary version of traditional certificates.
The certificates represent the completeness of a student against a pedagogical proposal in a knowledge area (e.g. Project Management or Digital Marketing), while the badges represent the proficiency of a student in developing a specific competence within a knowledge area (e.g. Design Thinking or Social Media KPIs).
The badges offered undergo a review of the pedagogical approach and technological structure. Therefore, only those who pass the offers available in the badge section of the ESPM website are eligible to receive the digital credential.
But stay tuned! New badge offers are continuously included throughout the year.
For now, only the offers available in the "Dynamic ESPM" section of the site are part of the portfolio, but new offers are included throughout the year.
The certification that passing the course offers is not valid. However, the points accumulated in each badge are valid for 3 years from the date of receipt to be used to upgrade to more complete certifications (see question "What can I do with my badges?").
R$1.240,00