Consumer behavior
Stricto Sensu Professional Graduate Program in Consumer Behavior (MPCC)
ESPM is Excellence in CAPES
About the program
The Professional Master's Program in Consumer Behavior (MPCC) was born from the interest in offering an innovative course in the field of consumer behavior studies, taking advantage of ESPM's competencies and vocation in marketing and communication. The course allows the generation of innovative solutions for organizations, besides proposing a responsible attitude towards the needs of its clients.
The only one in Brazil with a focus on consumer behavior
Learn about our courses
Business partners
Partnership with the most relevant global players
MPCC espm
Academic productions
International journal business & marketing
Published by the Professional Masters in Consumer Behavior, with encouragement to publish applied articles, technology reports and business cases.
Journal of communication, media and consumption
Published by the Graduate program in Communication and Consumer Practices addresses relevant themes in the field of communication.
InternexT Magazine
Academic vehicle for the production of content in the area of International Management. All articles are published in Portuguese and English.
Dialogue with the creative economy magazine
Academic vehicle for the production of content in the area of International Management. All articles are published in Portuguese and English.