Professional with an MBA in Marketing from FGV, specialization in International Digital MKT from ESPM and mentoring from FGV, with over 15 years of experience in 360º strategic marketing planning for B2B, B2C, B2B2C segments.
He founded Artesania Marketing, a CMO as a Service consultancy for the financial market, acted as Head of Marketing at XP Inc, BMW Group Brasil, and was also responsible for the management of strategic planning projects of communication and marketing for clients such as Nike, Claro, Diageo, Nestlé, Pepsico, Pan American Games in Rio de Janeiro and Summer Festival in Salvador.