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Doutorado em Administração (DINTER)

Classes

Fridays, Saturdays and Sundays

Start date

Mode

Presencial

Modalidade: Presencial

Period: Daytime

São Paulo - ESPM Tech

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Doutorado em Administração (DINTER)

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*While necessary, the subjects of the in-person courses will move on to the hybrid format, that is, with 50% of its classes online, through Zoom, and 50% in-person (however, transmitted simultaneously for those who wish to remain in remote format).

About the course

Marketing, Strategy and Innovation in International Management

The PhD course focuses on the area of management, which is concerned with the management of organizations conducting business in the domestic and international environment. This involves issues of local adaptation and global integration, analysis of domestic and international markets, and distribution of Marketing, Production and Innovation (Research and Development) activities, Internationalization strategies and knowledge transfer between subsidiaries, modes of entry, and resource allocation.

Research lines

The course is organized into two lines of research.

ESPM Research

Get to know the researches and actions developed by
Stricto Sensu Graduate Program in
Administration

univag

Instituição receptora do DINTER:

UNIVAG - Centro Universitário

600h

content

8 Semesters

Course completion

Presencial

Course Mode

Curriculum Structure

O 1º Módulo do DINTER será o da disciplina “Oficina de Pesquisa Científica”, ministrada pelos professores Mário Ogasavara e Mateus Ponchio. Este módulo está previsto para ocorrer nos dias 17, 18 e 19 de abril de 2020 nas dependências do UNIVAG.

As datas previstas para os módulos subsequentes (do ano de 2020) são: 22, 23 e 24 de maio; 19, 20 e 21 de junho; 07, 08 e 09 de agosto; 11, 12 e 13 de setembro; 02, 03 e 04 de outubro; 06, 07 e 08 de novembro; e 04, 05 e 06 de dezembro.

To introduce the student to the main techniques of multivariate quantitative analysis, stimulating students to add these quantitative approaches to their research problems, enabling them to search for and analyze information in a structured manner. To introduce the concepts and quantitative computational tools with their applications within the Management research field. Introduction to the concepts, techniques and tools of quantitative multivariate analysis. Multiple Regression. Statistical inference. Covariance analysis. Principal Component Analysis. Factor Analysis. Discriminant Analysis. Cluster Analysis. Structural Equation Modeling.
The objective of this course is to discuss the main topics related to consumer behavior with an international focus. Presentation and discussion of selected themes of consumer behavior, with discussion of methodological and conceptual aspects. At the end of the course, the student should Understand the concepts related to consumer behavior; Understand how consumer behavior influences the process of acquisition and consumption; recognize the main areas of study in the international area; develop ability to identify applications of concepts and theories of consumer behavior in the development of research with a focus on the international area. Topics Consumer behavior research - the international/global issue; Types and methods of research; Culture and dimensions of culture; Culture and values; Intergroup behavior - ethnocentrism, patriotism, nationalism; National identity; Ethnic consumption, immigration and migration; Individual consumer characteristics; Global consumer and cosmopolitanism; Attitudes and country of origin and country brand.
To provide an academic integration between the undergraduate program in Administration and the graduate program in Administration, Master in International Management. To allow students to reflect on the teaching practice considering the epistemological, pedagogical and political dimensions and to promote the didactic and pedagogical training of master's students. Topics: The multiple actors involved in educational processes. The theories of learning, planning and development of teaching activity. Active learning as a guide for the election of teaching strategies. Planning for the creation of learning situations: learning plans. The objectives of the course as an anchor for the design of the subject and the teaching and learning plan. The syllabus as an open work. Didactic materials to support learning. Assessment and monitoring of learning as a means of perceiving the student's level of apprehension and guiding teaching mediation: reflections, conceptions and instruments.
As diferentes correntes teóricas da estratégia e inovação, as visões da estratégia e inovação e as diferentes estratégias de modos de entrada no mercado internacional.
The general objective of the course is to present the specificities of strategy in emerging markets. The object of study is emerging multinationals and foreign multinationals in emerging markets. Three specific objectives outline the course program: The importance of studying the impact of the institutional environment for companies in and from emerging markets. Characteristics of emerging markets. The competitive advantage of operating in emergent markets. Summary: Strategy and Institutional Environment. Institutional voids, Liabilities of foreignness, Institutional Distance and Strategy, strategy of foreign firms in emerging markets, strategies of emerging multinationals. The issue of first versus last entrant. Specificities of Brazilian companies vis-à-vis Chinese, Russian and Indian companies. Latin American Multinationals.
The general objective of this course is to develop scientific and critical thinking in students, understanding knowledge as a function of the active activity of the human mind in contact with reality, and understanding the diversity of conceptions of what knowledge is and what reality is, especially social reality. Knowledge: possibilities, origin and essence. Paradigms of sociological thought and their main authors. Paradigms of the Philosophy of Science and its main authors. The Method. The false neutrality of techniques. Revolutions in scientific thought. The theories. Critical analysis of specific administrative theories.
The general objective of this course is to make students proficient in the operationalization of the theoretical framework used in research and publications in international management and international business, as well as in reading and writing papers in the area. The degree of proficiency should allow them to a) identify, understand and be able to criticize the theoretical framework of a given study and b) master more deeply the theoretical tradition of their own dissertation project Summary The main approaches to the international phenomenon and its theories. Economic-based International Business Theories (Transaction Cost Theory / Internalization, Product Life-Cycle Theory, Hymer and the logic of Direct Investment, Dunning and the eclectic paradigm, Buckley and Casson and the Internalization of intermediary activities costs and Economic Institutionalism). Uppsala Behavioral Based Theories (Gradualism, Psychic Distance, Network). Managerial (Strategic) Theories of International Management (Bartlett and Ghoshal and the main variables of international strategy, Knowledge Flow in the Multinational Company). Other relevant theoretical references (Intercultural Research in International Management).
The objective is to provide the student with a comprehensive view of agribusiness focusing on the aspects of marketing and strategy in the global context. Topics The dynamics of the agro-industrial complex in Brazil and in the world. The inter-relationships of value between the segments of the agro-industrial chains and between these and the institutions. The dimension and operation of integrated production systems for food, fibers, biomass and biofuels. The evolution, concept, and application of marketing strategies and tactics in the upstream and downstream of the agro-industrial complex. The marketing strategies and their coordination in the productive chains in their different segments (machinery and inputs industry, agricultural production, agribusiness, industry, distribution and retail). The behavior of the final food consumer and of the agricultural producer. Emerging aspects such as certification, sustainability and food safety.
It aims to present, discuss, and evaluate marketing strategies and activities in the global context, as well as the construction of academic research in the field. It examines how organizations identify, develop, and manage products and brands for global markets. It includes the study of the effect of country of origin, country branding, adaptations of brand elements in different contexts. Introduction to global marketing. The differences between international and global marketing. The influence of the economic environment and the importance of emerging countries. The socio-cultural environment. The management of market opportunities. The management of global marketing strategies. The standardization and adaptation strategies of the marketing mix. The implementation of marketing departments in the global context. Product and brand conceptualization. Research on products and brands in international context. Brand elements in different markets; Country of origin effect; country brand; destination brand; brand and culture; consumer behavior.
O objetivo da disciplina é o de apresentar os principais conceitos, técnicas e ferramentas de planejamento, coleta e análise qualitativa de dados/informações para auxiliar nos processos de planejamento, coleta e análise de dados em pesquisa na área de administração. Ementa Pesquisa qualitativa. Estudo de caso. Abordagem fenomenológica. História. Etnográfica. Grounded Theory. Coleta de análise de dados. Validade e Confiabilidade. Processo Geral de Pesquisa Qualitativa.
The course aims to present the main concepts, techniques and tools of statistical analysis that can help in the processes of planning and analysis in research in the area of Administration. Main techniques used in quantitative analysis. Introduction to data analysis: tables and graphs; data presentation. Main distributions: discrete and continuous. Sampling and sampling distributions. Point and interval estimation. Parametric and nonparametric hypothesis tests. Analysis of variance. Simple regression and time series.
The overall objective of this course is to assist students in constructing a qualitative study at the doctoral level. Topics Qualitative studies in Business research: qualitative case study method, grounded theory, action research, oral history. Techniques for collecting and processing qualitative materials. The validation of the results of research conducted with the support of the qualitative method. The development of content analysis and Atlasti software.
The course objectives are: to present theoretical and practical aspects associated with the measurement of variables and constructs used in scientific research in general and, with greater emphasis, in the field of marketing; to identify, in scientific papers, which theoretical constructs are addressed and the ways used by researchers to operationalize them, as well as reflect on these choices; to develop the ability to formulate scales and measurement instruments for use in research authored by the students themselves. Measurement in Social and Behavioral Sciences: epistemological debate and central definitions. General measurement model: latent constructs, scale requirements, some measurement proposals. Scale evaluation: dimensionality, reliability, validity. Reliability: error, domain sample, test-retest procedure, split-half reliability, Cronbach's alpha, others. Validity: definition, types of validity, ways to access it. Constructs of a formative and reflective nature. Advantages and disadvantages of using scales available in the literature. Choosing between maximum comparability and maximum reliability in international research.
The overall objective of this course is to help participants develop skills in writing well-structured and attractive academic texts for publication in national and international journals. It will cover: characteristics of academic writing; the planning of the article; the structure of the article; the peer review and evaluation system. At the end, it is expected that the participants will be able to structure texts obeying the conventions and demands of the academic discourse.
With the organization and offer of the first edition of the course Didactics of Higher Education, the Master of Business Administration reaffirms its commitment to contribute to the training of teacher-researchers in the area of International Management and reinforces its identity as an institution of higher education. With the support of selected authors and texts, the course will provide for the discussion of core themes in higher education, recovering theories and methodologies that favor reflection on teaching practice through the renewal of knowledge. Summary: The organization of the Brazilian higher education system. The theories of learning and the potential development of teaching activity. Teaching versus learning or teaching committed to learning. Teacher-centered and learner-centered education: merits, limitations and adaptations. (Active / significant) learning as a guide to the choice of teaching strategies. Reflections about young people and their presence in the classroom. Planning for the creation of learning situations: learning plans. The objectives of the course as an anchor for the design of the subject and the teaching and learning plan. The syllabus as an open work. Assessment and monitoring of learning as a means of perceiving the student's level of apprehension and guiding teaching mediation: reflections, conceptions and instruments.
Apresentar uma ampla visão das principais teorias em uso nas literaturas de Marketing e Comportamento do Consumidor; desenvolver as habilidades dos alunos para identificar problemas de pesquisa e propor soluções conceituais e empíricas para esses problemas; treinar a fundamentação teórica de problemas e hipóteses de pesquisa e a identificação de possíveis contribuições conceituais decorrentes de suas investigações; melhorar a percepção dos alunos das orientações metodológicas interdisciplinares encontradas em estudos da área

Créditos exigidos em disciplinas: 36 (Carga Horária: 540)

Créditos em Atividades Complementares Obrigatórias: 4 (Carga Horária: 60)

Créditos em Supervisão de Tese: 20 (Carga Horária: 300)

Total:  60 (Carga Horária: 900)

Período: sextas-feiras, sábados e domingos

Selection Process

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Avaliação da documentação e pré-projeto de pesquisa

Inscrição on-line e pagamento da taxa.
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Prova de inglês

Composto de questionário
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Interview

A entrevista é a etapa essencial do processo de seletivo. Nesse momento, você conhecerá o resultado do processo de admissão.
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Teste ANPAD

Aprovados podem efetivar matrícula, diretamente na unidade.**

EDIÇÃO DE FEVEREIRO – Data de realização: 05/03/2023

EDIÇÃO DE JUNHO – Data de realização: 18/06/2023

EDIÇÃO DE SETEMBRO – Data de realização: 24/09/2023

EDIÇÃO DE NOVEMBRO – Data de realização: 26/11/2023

 

INSCREVA-SE

O pré-projeto de pesquisa deverá ser apresentado entre 4 e 6 páginas para os candidatos ao Programa de Mestrado ou ao Programa de Doutorado (fonte: Times New Roman tamanho 12, espaço 1,5 linha) e conter os seguintes itens:

 

  • Capa com o Título provisório e Identificação do Candidato
  • Introdução: contextualização e introdução à temática contendo:
    • Problema de Pesquisa
    • Objetivos
    • Justificativa
  • Fundamentação Teórica
  • Metodologia
  • Cronograma Proposto
  • Referências

O edital é essencial, pois nele estão detalhadas todas as informações e diretrizes cruciais para participar do processo seletivo. É por meio dele que você candidato terá acesso a todas as orientações necessárias, garantindo transparência, igualdade de oportunidades e conformidade com os requisitos estabelecidos.

 

BAIXAR O EDITAL

*The link to the online selection process will be sent by e-mail after payment of the registration fee.

**We do not reserve a place for approved candidates. Guarantee your place by registering, according to the availability of vacancies for the course.

Here you learn from the best professionals in the market.

“Nosso Programa tem por foco a Gestão Internacional, tanto na perspectiva do marketing quanto da estratégia e inovação. Um mestrado ou doutorado nesta área é um desafio transformador que ilumina mentes e amplia oportunidades profissionais”.
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Julio Figueiredo
Course Coordinator
Course Professors

Doutorado em Administração (DINTER)

Início das aulas: 05/02/2024

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Informações sobre o curso de Doutorado em Administração (DINTER)

Modalidade: Presencial

Period: Daytime

Aulas: Às sextas-feiras, sábados e domingos

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20% DISCOUNT

No valor de todas as mensalidades do curso para alunos e ex-alunos da graduação e pós-graduação ESPM. O desconto não é acumulativo.

 

5% DISCOUNT

No valor de todas as mensalidades do curso para alunos e ex-alunos dos cursos de extensão da ESPM. O desconto não é acumulativo.

Development Agencies

CAPES and FAPESP

PROSUP Integral

Exemption of tuition after the period of its implementation and receipt of support.

PROSUP Fee

Aid to defray the cost of school fees (tuition).

FAPESP

There is no released quota, depending on the approval of individual application of the scholarship request, with the consent of the advisor.

Institutional Scholarship

Offered by ESPM

Scholarships are granted by the institution itself, after evaluation by the Scholarship Committee, and include total or partial exemption from tuition fees.

CAPES and institutional scholarships will be implemented starting in March. Therefore, the student who is awarded the scholarship must be aware of the payment of the registration and tuition fees for the month of February. The renewal of the scholarship will be conditioned to the performance obtained and requirements demanded by the scholarship holder in the Semester and Annual Evaluation of the Student.

  • RG and CPF (originals)
  • Original college transcripts
  • Diploma of a college degree recognized by MEC, with a minimum workload of 1600 class hours. In the absence of a diploma, the student may submit a certificate, attestation or declaration of course completion with a description of the date of graduation, which will be accepted temporarily, leaving the student responsible for later delivery of the referred diploma (originals)

In the case of international diplomas, a sworn translation is required, as well as consularization by Brazil in the country of origin and revalidation, according to Resolution No.8, of 4/10/07, from the National Education Council (CNE), available at: http://portal.mec.gov.br

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Where will the course take place?

From Monday to Friday, VAN service from ESPM

Ana Rosa Subway exit

(Conselheiro Rodrigues Alves Avenue, 65 - in front of the Caixa Econômica Federal)


Schedule:

06h30 to 13h30

2:30pm to 5:00pm

6 PM to 11:30 PM 

 
Free and exclusive service to ESPM students, present your student ID card when boarding.

ESPM Tech Campus

Joaquim Távora Street, 1240 - Vila Mariana, São Paulo - SP

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SEED Program

ESPM, em parceria com a Gorom Association (https://gorom.org/en/), está promovendo uma colaboração acadêmica que visa a desenvolver habilidades de empreendedorismo social, liderança e comunicação intercultural, o que permitirá um aprofundamento da compreensão do desenvolvimento de negócios globais a quatro estudantes selecionados para participar do programa, que se iniciou em julho e culminará em uma apresentação de resultados em dezembro de 2023.

O programa deste ano envolve a preocupação com a revitalização da economia local no Japão, país que tem enfrentado o envelhecimento da sociedade e a baixa taxa de natalidade e que, juntamente com outros fatores econômicos, tem imposto muitos desafios para o desenvolvimento dos negócios. Na edição deste ano, os participantes serão divididos em quatro grupos de pesquisa, envolvendo os setores de saquê, vinho, joias e têxteis, para desenvolverem soluções de propostas concretas de negócios.

Para isso, ao longo de cinco meses do programa, os participantes serão capacitados por meio de aulas, debates, realização de pesquisas e orientações, a desenvolverem suas propostas. Essas atividades serão realizadas online, mas, ao final do programa, será realizado o Study Tour ao Japão, que oferecerá uma oportunidade para os alunos levarem as habilidades e conhecimentos que adquiriram e aplicá-los de forma prática.

Serão cerca de 12 dias, em que os estudantes finalizarão as consultas e as pesquisas de campo, conversarão com especialistas, produtores locais e líderes comunitários antes da apresentação de suas conclusões, em um “Pitch Final” aos empresários e outros stakeholders-chave na cidade de Yamanashi, em dezembro de 2023.