Master's and doctorate in administration, with emphasis on consumer behavior by the COPPEAD Institute of Administration / UFRJ. Master's and doctorate in social sciences, with emphasis on consumer anthropology from Paris Descartes. She has worked as an executive at companies such as Coca-Cola, Ceras Johnson and Descomplica in the marketing areas or ahead of the insights area. Researcher and professor in consumer behavior and brands, with her work published in books and journals such as Journal of Marketing Management, RAC, Cadernos Ebape. Specialized in consumer behavior with emphasis on culture and consumption.